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Lady Ga-Ga and Polaroid

Would it be enough for the people in charge at Polaroid to simply introduce sunglasses with a built-in camera and a fashionably designed LCD screen that doubles as both the lens of the sunglasses and the image display? Yes, if they hadn't joined forces with Lady Ga-Ga, appointed her creative director and together they created...

Would it be enough for the people in charge at Polaroid to simply introduce sunglasses with a built-in camera and a fashionably designed LCD screen that doubles as both the lens of the sunglasses and the image display? Yes, if they hadn't joined forces with Lady Ga-Ga, appointed her creative director and created the mentioned glasses (and, of course, many other products) together. And what can the hybrid tech-fashion GL 20, as the glasses model is officially called, really do? As mentioned, capture a moving image or photo with the built-in five-megapixel camera, save it to an SD memory card, and then transfer it to a computer via a USB or Bluetooth connection, or play the footage directly on the built-in 1.5-inch LCD screen ( )u. Understandable? Many people don't.

Price: Not yet known, available at www.polaroid.com

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