Lionel Messi, football virtuoso and four-time winner of the prestigious FIFA Ballon d'Or award, is the first representative of Samsung's new "Galaxy 11" advertising campaign.
It started with secret circles in Rio de Janeiro, London and New York. Then masked persons appeared or aliens in famous stadiums such as Stamford Bridge, Juventus Stadium and Allianz Arena. Franz Beckenbauer, a football legend Bayern Munich and New York Cosmos, posted a poignant video on YouTube where he predicts a football match that will decide the fate of humanity, in his words: "It will be football that saves the planet!" It's this Monday Samsung introduced the first member and captain of the famous eleven Galaxy 11. We follow in the video Lionel Messi during the morning revelry of citizens on the streets of Barcelona.
In the coming weeks, the remaining ten "rescue teams" will be presented Galaxy 11, and in December they should already be watching the training sessions for the most important football match of mankind.
