Twenty years after its legendary collaboration with Japanese artist Takashi Murakami, Louis Vuitton is once again opening its doors to a world of colorful eccentricity. In 2003, Murakami, with his signature "Superflat" style, added playfulness and youthful energy to the classic LV monogram, creating one of the most recognizable fashion collections of all time.
Today, two decades later, this iconic collection returns in a renewed form – as “Re-Edition” line, which blends the timeless Louis Vuitton aesthetic with Murakami's vision. To make it even more breathtaking, the collection is represented by fashion icon Zendaya, whose fearless stylistic boldness perfectly embodies the spirit of this unique collection.
The rebirth of an icon
In 2003, Louis Vuitton, under the leadership of Marc Jacobs, collaborated with Takashi Murakami for the first time and presented a collection that turned the fashion world upside down. The colorful reinterpretation of the monogram, cute “chibi” cherries and Murakami’s famous flowers became status symbols for a generation. The Speedy, Alma and Pochette bags in the “Monogram Multicolore” version adorned the hands of the biggest celebrities of the time – from Paris Hilton to Jessica Simpson and Lindsay Lohan.
With the Y2K aesthetic experiencing a real resurgence, it seemed only a matter of time before Louis Vuitton revived this collaboration. And 2025 is clearly the year. The “Re-Edition” collection brings revamped classic designs infused with Murakami’s signature playful symbolism and a fresh, modern twist.
Collection: What does the new interpretation bring?
Murakami's extravagance returns in style. The new collection preserves classic LV silhouettes while adding an explosion of color and signature illustrations. The "Re-Edition" collection includes:
- Speedy 25, Alma BB, OnTheGo and Keepall – upgraded versions of iconic handbags, dressed in colorful monograms and Murakami floral motifs.
- Mini Bags and Accessories – Key fashion accessories include matching wallets, key chains and phone cases.
- Exclusive pieces – for the first time in the history of the collaboration, the collection also includes Murakami's artistic interpretation of an LV skateboard, unisex sneakers and sunglasses.
Zendaya as the face of the campaign
“Fashion has no rules – we make the rules,” says Zendaya, who embodies the spirit of the collection in the Louis Vuitton x Murakami advertising campaign. With her charisma and experimental approach to style, she is the perfect choice to bring this fashion legend to life.
Zendaya appears in kaleidoscopic hues, dressed in Murakami’s signature prints, as a colorful, “Superflat” world explodes in the background. Her timeless elegance and playfulness simultaneously highlight the essence of this collection – fashion as art without borders.
Where and when to buy the collection?
The “Louis Vuitton x Murakami Re-Edition” collection will be available from January 1, 2025 in selected Louis Vuitton boutiques worldwide, as well as via their official website. In addition, Louis Vuitton is opening a series of exclusive pop-up stores in fashion capitals including New York, London, Milan, Seoul, Shanghai, Singapore and Tokyo.
A new opportunity for a cult “it” piece
At a time when fashion is returning to nostalgic elements of past decades, Murakami's extravagant reinterpretation of the classic Louis Vuitton monogram is exactly what we needed. Not only does the collection bring a fresh take on iconic pieces, but it elevates them to a new level with a contemporary twist.
For everyone who has ever dreamed of a cult Louis Vuitton Murakami bag, now is the perfect time – the “Re-Edition” collection allows you to get the iconic piece again, this time in an even more exclusive version.
