Sometimes words aren't enough – that's why Luka Dončić writes them with actions. And in this case, with new sneakers. It's not just a new edition of his signature Jordan Luka 4 and Jordan Luka .77 models – it's a heartfelt tribute to a love that goes beyond the floor, three-pointers and titles. It's about his daughter. And about carrying her with him at all times – even when he's flying through the air towards the hoop.
Jordan Brand and Dončić collaborate to create a collection »A daughter« – an emotionally colored sneaker package inspired by his daughter Gabriela. The collection is not only visually stunning, but also personally colored down to the last stitch. Each pair contains a part of his story – the story of a father who transformed global fame into a tender gesture for the most important person in his life.
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Love Written in the Soles: Luke 4 and Luke .77 “Daughter”
Jordan Luke 4 "Daughter"
The Luka 4 model is a sporty song in shades of emotion. In the color combination Flash Crimson, Sunset Pulse, white and black act as a visual metaphor for love – warm, vibrant and absolutely indispensable. The gold details prove: this was not a quick product launch, but a well-thought-out dedication.
Technically, it is a top performance shoe: Cushlon foam, Air Zoom unit and IsoPlate technology supports explosive movements and dynamic play. It is available for 135 $ on Nike, Foot Locker and Champs Sports. Athletic power and emotional depth – in one step.
Jordan Luka .77 "Daughter"
If Luka 4 appeals to the heart, then Luka .77 appeals to the soul – the hardy one that plays on the asphalt. In calmer, yet gently sophisticated tones Hydrangeas, Amethyst Tint and Siren Red, this model combines aesthetics and robustness. On the outside – sensitivity. On the inside? A real beast.
Superga is designed for hard court, with reinforced mesh, double-layer foam and highly durable rubber sole, which does not give up even on the most demanding terrains. And all this for affordable 105 $Personality, strength and paternal sentiment – in one pair.
"Gabriela" - the most precious name written under the tongue
Before these models even existed, Luka would handwrite his daughter's name on his sneakers. Now that he has his own collection, that love has found a permanent place. They've hidden a heart under the tongue of each sneaker. Yes, a heart. Because the heart truly beats where it's home. Not as a design gimmick, but as an intimate memory that he carries with him to every game, every training session, and every new beginning.
Both models impressed at Jordan's prestigious tournament "The One" this summer and are a clear indication that Dončić is motivated not only by the game, but by everything behind him - and with her, which is ahead of him. He started the 2025/26 season with new energy and only one thing is clear: Gabriela goes with him. Everywhere. Always.
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Sneakers with a story that doesn't end on the floor
The Jordan Luka 4 and Jordan Luka .77 “Daughter” are available now at select retailers. But be warned: these are not your average sneakers. These are sneakers with a story. Sneakers with feeling. Sneakers with soul.
