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Mattel and Google revive the View-Master stereoscopic children's toy

View-Master 2015

Mattel introduced its famous View-Master stereoscopic toy more than three-quarters of a century ago (1939), but today it is returning to children's rooms, as the world-famous toy manufacturer has, with the help of Google, upgraded it to the extent that the former 3D display images using color filters instead of virtual reality display. Goodbye playgrounds.

Mattel and Google have resurrected a stereoscopic toy View-Master and with the upgrade enabled her to experience a second spring. According to the new law, it is head glasses, which lead to virtual reality, which is completely adapted to children, which distinguishes it from e.g. Oculus Rift, although they share a similar look. While Mattel delivered their iconic toy, Google's contribution is the know-how and technology of their cardboard headset, Cardboard VR for smartphones.

View-Master adapted for today.
View-Master adapted for today.

And yes, you guessed right, the toy, if we can even call it that, will work with the help of any smartphone that slides into the "frame" (we used to insert round cards with pictures, today it is a telephone and belonging application), as is usually the case with Cardboard VR. View-Master for children of the digital age is expected on the shelves in the fall (once in October), and merchants will ask for recalculations 25 euros. The glasses will take children to all possible ends, including the streets of Paris, Alcatraz Island (off the coast of San Francisco) and even the sun. And while some scenes will be based on real-life scenes, there will be ones such as intergalactic travel supported by CGI technology.

READ MORE: Microsoft: HoloLens glasses are changing the way we see the world


Mattel guarantees that the toy is safe for children from the age of 7 onwards and should not cause dizziness, which is often the case with similar products on the market. Otherwise, the View-Master, as already said, is old three quarters of a century, was not always just a toy. In World War II it was used by the US military to spot the possible presence of enemy aircraft before their soldiers boarded their own. But she also used it medicine, especially before operations. So where are the limits for View-Master 2.0?

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