To keep up with rapidly changing trends, we must constantly adapt and change. That's how they are at Max&Co. in this autumn-winter 2014 collection, they came to the fore with an innovative communication concept. Dresses, coats and knitwear will be prominently presented in three different thematic copies.
In addition, this time there are also noticeable changes in the content and presentation of the collection in general. A general overview of the upcoming season's fashion trends, accompanied by editorial comments, will be replaced by a selection of articles based on categories, with special emphasis on elements that mark the brand's identity.
These three key elements of the MAX&Co collection. autumn-winter 2014 will be presented on three girls - three models - young women who were chosen in accordance with the spirit of the brand and, of course, with the ability to illustrate or display iconic clothes in a modern, dynamic and personal way. Each girl is introduced with a fashion interview, a description of her personal life, while an introductory editorial letter offers an original insight into the clothes worn by the girls.
These three models are the new faces of Max&Co. advertising campaigns for the autumn-winter collection. This represents a major shift for the brand, a further step in the carefully planned process of presenting the brand as a "real brand for real women", reducing the distance between the reality of the women who wear Max&Co in their everyday lives. clothing and the aesthetic ideals of traditional models that usually represent items in advertisements.
Quentin Jones - the girl who represents the dresses
Born in Toronto, she grew up in England and currently lives in New York. Quentin holds degrees in psychology from Cambridge and Central Saint Martins University, London. She is currently one of the most sought-after media artists with many experiences and many prestigious collaborations in the field of fashion. Her initial creations, which combine photography, illustrations and stop-motion animations, create a completely fresh wind in the world of fashion communications.
Hanneli Mustaparta – the girl who represents coats
Hanneli was born in Norway and started her career in the world of fashion at the age of 17. Her various talents allowed her to make a successful debut as a fashion, designer and street photographer. In 2009, she created her own blog and thus became a popular internet star. Her innate fashion sense makes her a recognizable fashion and style icon. You will always see her in the front rows of various fashion shows and as a guest of glamorous fashion parties.
Pernille Teisbæk – the girl who represents knitwear
Pernille abandoned her studies in dental medicine in Copenhagen because of her desire to succeed in fashionable waters. After two years of working as a model and moving in the spotlight, she then became a renowned fashion editor. Today she is a freelance stylist and blogger who offers her services as a fashion expert on all major Danish television stations.
Categories that form the red thread of Max&Co. see the collections in the gallery
More information:
www.liliinroza.si/maxco and www.liliinroza.si/blog
Clothing by Max&Co. can be found in the store at Miklošičeva Street 1 in Ljubljana.
