For the first time since 2013, McDonald's will change the graphic look of the packaging in its fast food restaurants around the world. New paper bags, pots and food packaging with clean, simple and colorful graphics will arrive in McDonald's restaurants by the end of 2016.
Mantra "less is more" she also caught on new graphic images of the packaging, which they are for McDonald's designed in the American agency Boxer. The new image is simple and follows the new vision of McDonalds, which strives for modernity and it did committed to improving its services and food.
The McDonald's logo and the names of its hamburgers stand out on the brown paper bags and boxes for the food that McDonald's restaurant visitors take away, as well as on the white drink pots in neon orange, hot pink, red, sky blue and poison green v typical for McDonald's, but this time thickened fonts. The dynamic inscriptions playfully continue over the edges of the packaging. Since McDonald's leaders are convinced that their packaging represents a kind of billboard, the new image is simple, clean, prominent and colorful.
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A goal that McDonald's strives to achieve until the end of 2020, is to all its packaging is made from recycled materials. Although there is still a long way to go, the company partnered with University of Miami students to introduce the new packaging. fashion accessories were created from the new McDonalds packaging.
While the packaging is new already in American McDonald's fast food restaurants, and they will be gradually imported to other restaurants around the world until the end of 2016.
It seems as if the new graphic image of McDonald's packaging has gone on a diet, but will it also convince people that positive changes are also in the realm of the food they offer?
