Wanting to satisfy a wider range of clientele with tastier and healthier food, McDonald's expanded its activity with an experimental restaurant in Sydney called The Corner.
Located in the suburbs Sydney is part of a new brand repositioning strategy. That it is a franchise of the most famous fast food chain in the world is revealed only by a small logo under the name The Corner. Hamburger and fries were replaced on the menu poached pear, fresh quinoa salad, many fresh salads, baked goods, decaffeinated coffee... In addition to the renovation of the interior and the menu, they also changed the uniforms of the employees accordingly, throwing the stereotypical fast food uniforms into the corner. Now they address the customers in casual t-shirts and jeans. With the aforementioned restaurant, The Corner by McCafé, they plan to test the market, which will help them develop a project of tastier and healthier food, which they will develop separately, in parallel with the already existing fast-food chain.
