adidas has entered into a multi-year collaboration with Mikaela Schiffrin, the best alpine skier, who is already intensively preparing for the upcoming season. The new alliance will focus on Mikaela's training regime, and the goal set by the best alpine skier and adidas is to inspire a new generation of creators.
Mikaela Shiffrin is currently a leading and truly original voice in women's sports, and under the auspices of the new partnership, she will take it beyond the boundaries of skiing. The twenty-four-year-old from the American Colorado is one of the world's leading sports names, boasting a record 17 victories in the World Cup in the 2018/19 ski season. This is a historic feat that no skier has ever accomplished in one season.
By joining the adidas family, Mikaela will inspire new generations of athletes and work with adidas to empower the next generation of creators with the message that anything is possible in sports.
See how Mikaela suits adidas clothes:
More information at:
adidas.com
