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Museum of Failure: a museum of failure that celebrates human creativity

In 1989, then 'just' real estate mogul Donald Trump won a board game based on real estate brokerage.

Don't let the name fool you. The Swedish Museum of Failure, which opens in Helsingborg on June 7, 2017, will not make fun of failure, on the contrary, it will celebrate human creativity. It will initially exhibit 51 products that failed ingloriously and ended up on the pyre of history, some of them perhaps even unjustly. Let's see what author Samuel West has prepared for us.

Museum of Failure is the name for the Swedish museum of disasters (or failed attempts) that celebrates human creativityIt opens in Sweden on June 7, 2017. Samuel WestDuring the opening hours, it will exhibit 51 failed attempts from the past, and the collection of products that burned will be expanded later. About the fact that failure a key or integral part of success, we can find thousands of sayings. Successful people realize that the more you want to be successful, the more failures you have to overcome along the way.

A toothpaste brand tried to sell frozen lasagna (Colgate Beef Lasagna) to customers in the 1980s.
A toothpaste brand tried to sell frozen lasagna (Colgate Beef Lasagna) to customers in the 1980s.

Even experienced and well-known companies have sometimes blown him away with their products. Even a technological visionary Steve Jobs once spoke about mistakes and the courage that businesses must have (see below).

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The Museum of Failure will feature products such as perfume and cologne Harley Davidson (1990) and a mobile gaming device Nokia N-Gage (2003), which wanted to compete with the Nintendo Game Boy game console. We will also remember the name, such as the almighty digital assistant Apple Newton from 1993, a device that was ahead of its time, and mobile devices TwitterPeek (2009), which allows you to send and receive tweets. The collection also includes a Sony video cassette in the format Betamax (1975), which was intended to compete with VHS videocassettes. Although it offered better picture quality, it could initially only store 60 minutes of video. Coca-Cola may be the most popular soft drink in history, but it also shot the goat with the drink Coke II (introduced in 1984 as New Coke), which was supposed to replace the classic Coca-Cola. After consumer outrage, the company reverted to the original recipe after just a few months. Although New Coke was labeled a failure, it had a positive impact on sales, as Coca-Cola overtook it in sales by 1985. Pepsi.

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