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Nike Genealogy of Innovation: 43 years of Nike innovation in athletic footwear in less than 2 minutes

For 43 years, as long as Nike has been providing us with innovative sports shoes, the London-based animation studio Golden Wolf has squeezed it into a two-minute video entitled "Nike Genealogy of Innovation". We travel at the pace of the comic book hero Flash, which is somehow logical, since the latest model presented strongly resembles his trademark colors. 200 models, seven 'generations'. Just watch it!

Nike Nike is not just a brand, it's a way of life. And video is undoubtedly the 'Nike compilation' you've seen lately.

READ MORE: Nike: comfort and metallic trend combined in prestigious slippers

Four decades It's been a long time, and during this time, Nike has grown from a modest company into a multinational that dictates the trend and collects trophies in all sports industries like a bet. Video output "Nike Genealogy of Innovation", which splits history into seven parts, coincides with the outcome 240 pages long books with the same address.

Niko's history is indeed colorful.
Niko's history is indeed colorful.

Nike, as it was originally called Blue Ribbon Sports, and today's name was borrowed from Greek goddess of victory, but this does not close its chapter in the history of sports. The sign and the slogan ensured that this would never really happen. »Swoosh"- Niko's logo since years 1971, when Nike got its current name and probably one of the most recognizable emblems - and their equally famous slogan "Just Do It"– which appeared 16 years later (1988) and is one of the strongest motivational slogans– are a guarantee that Nike will be with us long after he decides to 'hang up his boots'. Hmmm, does this just remind us of Vodnik's saying: "There shall be neither son nor daughter by me..." In short, have you watched the video yet? Just watch it!

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More information: www.nike.com

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