NikeSKIMS is a fashion fusion that sounds like a catwalk fantasy, but is actually a reality that is redefining how women wear sportswear today – and why. If sportswear was once the domain of airy T-shirts and stretchy leggings, now we have a whole new system of dressing. One that is not only for sweaty hours in the gym, but also for espresso meetings after Pilates and decisive steps through everyday life.
NikeSKIMS It's not just a new line. It's a vision. It's a philosophy. And, honestly, it's a manifesto for the modern woman who dares to be both athletic and aesthetic.
When form meets function: NikeSKIMS is a new classic
The merger of two titans—Nike, which has been at the heart of the sports industry for decades, and SKIMS, which has redefined the basic wardrobe (raise your hand, who hasn't tried their seamless bodysuit?)—is not just a marketing gimmick. It's a strategic fusion of two worlds that are now creating something the sports and fashion industries have never seen before.
The new collection is based on the logic: designed for movement, designed for the body. With seven collections and 58 silhouettes, NikeSKIMS offers more than 10,000 ways to shape your sports-lifestyle look. And not just through aesthetic approaches, but through the use of Nike's Dri-FIT technology, seamless constructions and materials that breathe, shape and support.
Three basic collections: Matte, Shine, Airy – or in other words: from functionality to fashion poetry
Matte collection is the new definition of “basic”, the centerpiece of a wardrobe that you will wear more often than your own thoughts. Soft, smooth, with a compression effect that hugs the body without squeezing. “Feel good” here is literally a feeling that lasts from the first stretch to the last coffee.
Shine collection but it's the one that, with a subtle sheen, says: "Yes, I'm working out. And yes, I look great." Ideal for strength training, but just as stellar for brunch or an afternoon meeting in sporty elegance.
Airy collection is like a whisper on the skin – an ultra-light mesh poetry that is both functional and extremely stylish. Ideal for layering and playing with volume, without feeling cramped. Or as Serena Williams would say: “Like butter on the skin.” And if anyone knows how to feel invincible, it’s her.
Seasonal Collections: When Sports Gear Becomes a Fashion Statement
Among the four seasonal collections we find Vintage Seamless, which adds a nostalgic touch to functional clothing with seamless technology and a vintage look. Matte Tricot is a minimalistic daydream for all fashion insiders, Weightless Layers but actually proof that layering can look like an art installation. And for those days when you want a little more drama? Shiny Nylon Pants are here to redefine the “statement piece” for a sporty look.
Bodies at work – imperfect, but perfectly strong
Campaign Bodies at Work, directed by Janicza Bravo, is more than an advertisement – it's a celebration of the body. Featuring more than 50 female athletes – from Olympians like Jordan Chiles and Sha'Carri Richardson to Kim Kardashian herself – the film's central message is that the body is not an object of judgment, but a tool of power, movement, and expression.
Jordan Chiles said after watching the film: "It's a reminder that my body—and every woman's body—is not something to be fixed. It's a power. It's an art." And honestly, when was the last time we heard a sports campaign sound like a feminist manifesto?
Conclusion: When fashion and movement go hand in hand
NikeSKIMS isn't just a new collection - it's a new way for women to see themselves in motion, in the mirror, in the world. It brings together what we've long separated: performance and femininity, strength and style, comfort and aesthetics.
Or as he says Kim Kardashian: “Our mission is clear: to redefine women's sports fashion - without compromise.” And if that means we can look like we're on the catwalk while squatting? We're signed up.
NikeSKIMS first collection is available from September 26 on nike.com/NikeSKIMS, skims.com/NikeSKIMS, and in selected Nike and SKIMS physical stores in New York and Los Angeles.
