In Palmers stores in the center of Ljubljana and Zagreb, unusual bras are waiting on the shelves these days - bras with breast cancer. These bras alert women to the frightening statistics of the disease and encourage regular breast examinations.
Palmers, a recognized Viennese brand and the largest provider of underwear in Europe, has been taking care of the beauty of women's breasts for almost 100 years. Now, with an innovative experience, he is urging women to take care of their health. These days in the store Star in Ljubljana and shop visitors at Ilici in Zagreb surprises with an intimate experience with a strong message - unsuspecting customers are in for an unpleasant surprise when trying on a popular bra model: they feel the bulla, which he temporarily places in the real experience of feeling cancer.
READ MORE: 12 of the most annoying bra problems that all women can relate to
Every woman finds a message next to a lump that reminds her of a key role regular self-examinationsa, which can significantly reduce the terrifying statistics of mortality from breast cancer. Advanced technology woman s by bringing the mobile phone closer to the note next to the bump immediately tells the website TheCancerBra.com, where he finds all important information regarding self-examination and next steps for possible breast changes.
More information:
thecancerbra.com
