Pantone 448 C is officially the ugliest color in the world! That label probably doesn't tell you much, but it does tell you that it's an olive-green-brown shade. Although it has a rather unflattering title, it has a very important role in Australia, saving lives. Since 2012, this color adorns all tobacco products in Australia. The action of the Australian government caused a drop in the sale of tobacco products by as much as 11 percent! Let someone else say that colors influence our mood and life decisions.
Do you know what the ugliest color in the world is? Everyone has their own favorite color, but rarely does anyone know which color is the ugliest to them. Research has shown that most people choose to greenish-brown color shade, which carries a mark on the Panton scale Pantone 448 C (opaque couché) and is now also officially the ugliest color in the world. Australian Color has designated this color as official the color of tobacco products (the color was also adopted in Great Britain, France and Ireland), and the group of marketers, who declared it the ugliest, could not find nice words for it. They described her with words like death.
READ MORE: Pantone chose two colors for the first time in 2016
Although it is very unattractive to the eye, but the color, which is a mixture of green, brown and gray, can also be attractive in the right environment, as you will learn below. In the final showdown for the title of the ugliest color in the world, she settled with lime, dark brown, dark gray and zenflake.
Pantone 448 C is the ugliest color in the world, but it can also be beautiful:
