According to Pantone, the color of the year 2020 is classic blue. It is a symbol of peace, trust and connection, and at the same time it emphasizes our desire for reliable and stable foundations on which to build when we cross the threshold of a new era.
The color of 2020 has become a timeless shade of blue (PANTONE 19-4052). Classic blue color it is extremely elegant in its simplicity. It brings into our soul a feeling of peace and tranquility and provides shelter. It helps with concentration and brings clarity to lives.
"When we look at the world around us, we realize that we live in uncertain times, we don't feel safe," explains Laurie Eisman, managing director at Pantone. "From an emotional, psychological point of view, blue has always represented a certain degree of calmness and reliability. It's a color you can count on.”
It is also the color that found all over the world. According to global research by Panton, classic blue appears in very diverse areas such as art, the beauty industry, automotive manufacturing, technology and even space. Eisman carefully separates classic blue from navy blue and from other "blue" Pantone colors of the year, such as turquoise in 2010, iris blue in 2008 or a shade of blue called cerulean in 2000. "There are several shades of blue in the Pantone system, but this particular shade really gives us a sense of confidence and stability", adds Eismanova.
Let's remember, last year it was the color of the year coral red (Living Coral).
More information:
pantone.com
