A UFO invasion, a giant hunter climbing out of the urban depths, an enraged lion and a robot with devastating lasers. Science Fiction? Nope, just Pepsi's latest interactive ad that takes the mundane of waiting for a bus into whole new parallel worlds.
Pepsi Max is recently on London Bus Station on New Oxford Street installed amazing interactive ad, which creates the illusion of a transparent view of the street behind. But what random passers-by didn't know was that he was hiding inside the "empty" advertisement advanced digital technology with merely simulation of current street events, suddenly interrupted by extremely unusual phenomena.
AR installation thus surprised many Londoners, who were far from thinking that they would already witness the classic scenes of the mega Hollywood blockbusters. With this, Pepsi was able to create imaginative and memorable interactive experience with successful involving consumers.
See how Pepsi brought absolutely amazing phenomena to the streets of London!
