Athletes have to think about the continuation of their career path already during their competitive participation. In order to empower young promising athletes and encourage them to actively develop a dual career, a three-day event with practical workshops was held under the auspices of the Coca-Cola Youth Academy between November 17 and 19, 2017 in Portorož. Former alpine skier Petra Robnik was among the lecturers.
More than 40 young athletes in old age from 18 to 25 years attended the workshops of lecturers with different professional fields, and they also shared their experiences with them former top Slovenian athletes, including Rasha Srak, Jure Košir and Rožle Prezelj. Petra Robnik, who at the Olympic Committee of Slovenia-Sports Federations, among other things, takes care of the dual careers of athletes, emphasized: "At the event, the young people acquired or upgraded their formal and informal knowledge in practical areas such as communication in a connected world, brand building and social responsibility based on Olympic values. When an athlete enters the labor market, the athlete's education and ability to transfer the knowledge acquired in sports to the business environment are key."
Educational program Academy for young people it is Coca-Cola HBC Slovenia designed in cooperation with Olympic Committee of Slovenia. The project is an upgrade of the four-year sponsorship concluded this year between a company in Slovenia and the national Olympic organization. The Coca-Cola Company maintains the longest continuous relationship with the Olympic movement on a global level and since 2017 has been spreading the Olympic spirit on Slovenian soil and encouraging active sports participation of all generations. With initiative 1TP5 Always support encourages Slovenian consumers to dare to dream the biggest dreams together with Slovenian sports heroes and, above all, to unconditionally support them in making their dreams come true.
More information:
akademijazamlade.si
