When Pharrell Williams enters the world of sneaker design, it's not a question of if something will be different - it's how far he'll go. This time, with adidas, he's unveiling a new take on the Adistar model - a futuristic, organic, almost biomorphic silhouette called the Adistar Jellyfish.
If the name Adistar Jellyfish doesn't tell you enough: get ready for something that's shaped like a creature from the depths of the ocean, but born for the urban jungle. VIRGINIA Adistar Jellyfish, which releases in glowing orange on August 23, is the result of Pharrell's new creative identity and platform VIRGINIA – a concept that transcends the classic boundaries of brand, place and genre.
Silhouette of the future with biological DNA
The Jellyfish is a reinterpretation of adidas' Adistar model, but without any hesitation about a radical transformation. At first glance, it appears as a conceptual sculpture; at another, as a functional running shoe. This duality is not accidental – it is the foundation of the whole story.
Increased midsole, reminiscent of the floating fins of a jellyfish, creates visual dynamics and mechanical support. Multi-layer mesh upper With exoskeletal elements, it adds a dimension of movement and texture – almost as if the slipper were a living organism. The addition? Glow-in-the-dark detailsthat illuminate your every step – literally.
Details such as the embedded “Jellyfish” inscription and the VIRGINIA logo on the tongue and insole do not act as classic “branding”, but as the author’s personal signature – a quiet but recognizable aesthetic that is not showy, but always stands out.
Adistar Jellyfish: Between imagination and ecological awareness
To launch the sneaker, Pharrell and adidas didn't opt for the usual urban campaign. Instead, they take us into an imaginary coral reef, populated by fictional divers who admire jellyfish – creatures that combine beauty, silence, and the sheer power of survival.
This fictional underwater world, visually inspired by the aesthetic sophistication of old nature films and diving photography, allows the campaign to respect nature without exploiting it. The whole thing works as a subtle ecological statement, but without a didactic undertone.
VIRGINIA – more than a place, less than a brand
Although it is named after an American state, VIRGINIA It's not a geography. It's Pharrell's creative persona, platform and movement. In this context, adidas' heritage takes on a new dimension - where technical excellence meets distinct individuality.
Every collection under VIRGINIA carries with it a sense of restraint, luxury and experimentation. Jellyfish is no exception – it is artifact of the future, which is completely wearable today.
Where, when, how?
If you are thinking about buying, there is no room for delay. Jellyfish in orange will be available on August 23rd at selected adidas retailers and on adidas.com. In-app logins Confirmed App they open as early as August 18th.
The price? 300 US dollars. I know, it's not much – but it's more than a slipper. It's a piece that carries an artistic story, technical innovation and the personal stamp of one of the most iconic creators of his generation.
