The destruction of the environment exceeds all limits to the extent that the basic foundations of human life are destroyed. Will campaigns bring change to the world we live in?
This year we witnessed many stories, in which they were displayed terrible consequences of environmental destruction, in which we live. The reaction to the horrible reality was shown by different people global corporations, which started with a bigger one environmental awareness and measures.
Brand, such as McDonald's and KFC, have started in some of their branches phase out plastic straws, American American Express announced the release of his first cards made from ocean plastic, Starbucks and will allocate 10 million US dollars for production sustainable packaging.
Despite these efforts, however, it is still a lot to do, if we want to preserve sustainable living conditions. Greenpeace, an environmental organization, recently launched a campaign »It affirms humanity" (English Confirm Humanity), which she performed agency DDB Mexico.
They use the familiar in their campaign computer authentication CAPTHCA, with the help of which the website user solve the test, which is difficult for a computer to solve, and in this way the device determines, whether a user is a machine or a human.
Instead of this well-known authentication, the campaign added the note "Validate humanity". This is how they want to achieve a greener and healthier world and make the audience aware, what is the natural state of the world destroyed by humans. You can campaign you support you too.
More information:
greenpeace.org
