Reebok, which was once considered one of the leading brands in the field of sports footwear, has recently been losing visibility. The company, which has been owned by Adidas since 2005, seems to have decided to try its luck with a different approach.
Reebok presented a very special shoe made of natural materials. The upper part of the footwear is made of natural cotton, while the core is made of industrial corn. The inside of the slipper includes Castor oil.
The American giant decided to cooperate with the company as part of the project Dupont Tate & Lyle, which is engaged in the production of organic products.
Bill McInnis, who works in Reebok's future planning department, revealed to the media that the company had been wanting to launch a line of footwear for some time that could completely disassemble and reuse.
Model NPC UK Cotton + Corn can be ordered in Reebok online store. It will have to be deducted 95 dollars respectively 84 euros. Customers will receive the product in packaging made of material that 100% recyclable.
Gallery - Reebok NPC UK Cotton + Corn
More information:
reebok.com
