When PUMA teams up with New York fashion wizard Danielle Guizio, the result isn't just a collection—it's fashion nostalgia filtered through the lens of contemporary elegance. Get ready for a capsule that smells of retro glamour but sounds completely contemporary.
Think back to the 90s. A time of supermodels, VHS tapes, shiny tracksuits, and ads that were sexier than today's perfume campaigns. Now imagine taking all that, mixing it with New York chic, and serving it up with the attention to detail that only Danielle Guizio possesses. Voilà – you have a new collection PUMA x Guizio 2025, which is proof that the past and the future are not mutually exclusive, but rather flirt. And quite successfully.
Back to the future – in style
PUMA and the iconic New York designer, Danielle Guizio, are joining forces once again to present a fresh capsule collection that borrows the best fashion pieces from the 90s – those with a nostalgic sheen and a rebellious edge.
The heart of the collection is a retro running model PUMA H-Street, which dates back to the early 2000s (read: the era of Y2K shoes with soul), but is experiencing a true renaissance here. Guizio reinterprets it in a minimalist beige palette with a breathtaking combination air mesh material and plush suedeTo top it off, three sets of laces are added – in brown, neon green and beige – because, well, why not? Fashion self-examination is the law.
A tracksuit that's no longer just for the couch
The fashion excess doesn't just stop at footwear, though. The clothing collection brings a new chapter to the legendary PUMA T7 training kit, which this time comes in three distinct color stories: navy blue with a bold side stripe (yes, the cougar jumps in style), black and bronze and focus on sophisticated tone-on-tone accents.
And because Guizio is a master of a feminine take on street style, the collection is completed by active top and mini skirt, which exude that subtle, almost invisible boldness – as if to say: “I look effortless, but every stitch has its own purpose.”
The campaign? Pure '90s minimalism with a TikTok soul
The accompanying campaign photographs capture moments of intimacy, raw simplicity and gentle sensuality that we once admired in analogue advertisements on the back pages of magazines. No over-production, no digital make-up – just fashion, light and real emotions. If anyone thought '90s fashion had nothing to say anymore – think again.
When, where, how?
Collection PUMA x Guizio 2025 will be available from September 20, 2025 forward to PUMA.com, in selected PUMA stores and at their partner distributors. And considering how quickly the previous collections sold out – let this be your warning. Or fashion horoscope.
If you love fashion that is both nostalgic and modern, subtle and expressive, then PUMA x Guizio is what you need in your wardrobe this fall. And if anyone asks you why you chose beige suede sneakers, just tell them: “Because 90s fashion never dies – it just gets reincarnated in a better version.”
