Rihanna returns to the fashion field – not as a bystander, but as an indispensable player who leads the game. The new FENTY x PUMA collection is a blend of boldness, elegance and completely new rules, where football elements get the haute couture treatment. It is a fashion offensive where every stitch, every piece of fabric and every detail communicates the same thing: sports fashion has moved into the first league of glamour.
The new FENTY x PUMA collection: If you've always associated sportswear with Sunday lounging on the couch or a quick trip to the store, it's time to think again. Rihanna has transformed football classics into sophisticated fashion statements in this collection. Soft, luxurious textures, body-flattering cuts and a color palette that smells like dusk on the Mediterranean coast create a wardrobe that will take you from a morning espresso to an evening party without the need to change.
Football has never been so glamorous
In the fashion world, we often talk about “statement” pieces, but FENTY x PUMA goes one step further – each piece is a story in itself. The Avanti LS, for example, is not just a sports shoe; it is a reinterpretation of a legend, designed for those who want to conquer the street and the stage in one step. In a pastel lilac or contrasting black and beige version, with a soft leather structure and a recognizable folding tongue, it carries the nostalgic spirit of football icons, but without the smell of a wardrobe.
Then they are here Cat Cleat L – sneakers that dare to adopt football cleats and wear them proudly on the asphalt. These are shoes that make no apologies for their audacity. Nylon Drill Top is a manifesto of relaxed elegance: an oversized cut that acts like a hug after a long day, yet chic enough to easily combine with a silk skirt or leather pants.
The new FENTY x PUMA collection that can do it all
The line also includes a number of pieces that prove Rihanna understands what women (and men) need from their wardrobe. T7 Slim Tee It grips in all the right places and adds a touch of drama with a sparkling crystal PUMA Cat logo. Short Sleeve Jersey plays with the idea of a football jersey – mesh panels, contrasting edges and a pastel color scheme that screams “luxury leisure”.
For those who swear by comfort, here are Piping Track Pant and Toweling Track Short, which prove that a tracksuit and shorts can work sophisticatedly. It all adds up Pocket Grip Bag – a handbag that accompanies you to a meeting in the morning and to the afterparty in the evening, and silk scarf, which with its gentle fluttering adds that element of a sixties film when everything takes place on the Amalfi Coast.
When and where can you get it?
The collection is available exclusively at PUMA.com and at PUMA stores worldwide. But be warned – Rihanna is no stranger to slow releases. These pieces will be gone faster than you can say “checkout,” so hurry.
The new FENTY x PUMA is not just another fashion collaboration – it's proof that sportswear can take on the role of luxury fashion and play it better than many eveningwear. Rihanna took the game seriously – and won.
