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Rita Ora for Deichmann exudes the fearless character of #radiate with the autumn-winter collection

Collaborations between fashion companies and celebrities often lead to interesting fashion lines that are often better than the usual offerings. Thus, under the motto #radiate, Deichmann presents the bold character of the collection, which will delight fans of fashionable footwear.

By hand selected designs it is Rita Ora, ambassador of the Deichmann brand, helped create a youthful and eclectic collection that reflects her creativity and unique sense of style. “My style is defined by my attitude.


With your outfit and with my shoes I show the world how I feel," he says Rita Ora. Each model from the collection for the coming season portrays a different feeling, such as freedom, creativity, curiosity or strength, and inspires us to use our individual style we express our own character.

Rita Ora for Deichmann
Rita Ora for Deichmann

In the Deichmann autumn-winter collection this year, the biggest trends of the coming season will shine: those chunky sneakers with a robust sole and neon details in bright yellow and leopard print and sneakers in a silver or gold metallic shade with a rough cut sole, which will be a combination of elegance and comfort given new dimensions. Rita Ora and Deichmann also included in the spectrum of the star collection rocker boots, ankle boots cowboy-style, glittery over-the-knee boots, and snake print boots. “With the collection # Radiate I wanted to tell people to feel good in their own skin and at the same time shine like rock stars. I want them to have fun in these shoes and allow themselves to try something new.” Shiny accents, metallic rivets and nets, embroidered pearls, bows and straps, reflective materials and much more. Rita Ora collection for Deichmann exudes the fearless character that the world-famous singer is famous for, and challenges us to shine in the most beautiful light on the stage of our lives.

Rita Ora for Deichmann
Rita Ora for Deichmann

"We are happy to be together with a style icon Rita Oro created a unique and very distinct collection," he says Heinrich Deichmann. The new collection includes 40 women's models, which will be available in all stores at the end of August Deichmann around Slovenia.

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