Roxy Heart

The Roxy girl is always in step with fashion, with which she likes to express herself in different ways. As her fashion needs change throughout the day, the Roxy Heart collection is designed to cater to her unique style in every situation. It is precisely because of her love of fashion and trendsetter status that any bold and confident Roxy girl will instantly fall in love with this collection. The essence of the collection is that the associations are bolder and exposed than ever before. Rich volumes intertwine with colors and details that transform cute little jackets into micro-perfections or sunshine into wide-cut pants. The exclusivity is evident in the monochrome pieces and biased design. The collection is completed by shoes and fashion accessories. The vision of the Heart collection is to connect artists, musicians and designers from different creative worlds and their collaboration with the collection designer Valerie Thevenot to develop a new fresh collection. Her inspiration comes from the late 1960s and early 1970s - the time of Woodstock, which was the biggest cultural event of the time and is still a memory of youthful hedonism. Another source of inspiration is the work of fashion photographer Gemma Booth, which is uncomplicated and always captures a key moment in an extremely beautiful way. The theme that dominates the Heart collection draws from folklore and highlights opposites and contrasts: military details are combined with elegant volumes, ethnic prints are worn alongside neon colors. Military segments such as metal buttons, large pockets and badges are combined with an ethnic touch and vintage prints from Polynesia, Morocco and India. The colors are a sign of summer and flow in shades of military khaki, old bronze, chocolate, washed lemon and black in the company of neon green, pink or blue.

QS store, Mestni trg 10, Ljubljana, and www.roxy.com