Samsung Electronics has launched the See More Than Colors campaign, which encourages people to recognize more than just the color of their fur in animals. Slovenia, Croatia and Serbia participated in the campaign, which started two months ago. The aim of the campaign was to bring the community together and help care for abandoned animals looking for a home. It was a central part of the initiative online platform, where visitors could see photos of dogs looking for a new owner. In two months, the campaign helped to adopt more than 100 animals from shelters.
In order to raise awareness about responsible pet ownership, Samsung has created a campaign together with animal welfare organizations He sees more than just colors. It's an inspiring initiative that aims to highlight the importance of adoption and help shelters find homes for abandoned pets. "We are working hard to develop cutting-edge technology, but we also try to use it to do something good for the society in which we live. We want the Vidi more than just colors campaign to serve as hope for local associations, so that we can connect even better in the community, emphasize the importance of adoption and find homes for as many abandoned animals as possible." he said Pavle Zobundžija, director of mobile communications at Samsung Electronics Adriatic.
A variety of emotions and colors
The key message of the See More Than Just Colors campaign is that every abandoned animal deserves a loving home, regardless of breed, color or special medical care it needs. We know that black dogs often have a harder time finding new owners, so we have tried to show that abandoned animals are much more than just the color of their fur - they bring incredible emotions, love and happiness. So dogs from different shelters posed in front of a smartphone camera Galaxy S23 Ultra and became the protective faces of the campaign, and thanks to the 200 MP lens, every scene, emotion and their unique character was captured. Their photos appeared in many visual displays such as “See more than just colors and cheer Tara”, and the entire photo collection and list of associations could be found on the local Samsung websites of the participating countries.
In the implementation of the campaign, Samsung collaborated with the Ljubljana Shelter, the Horjul Shelter and the Koper Shelter in Slovenia. "Cooperation with Samsung in the See more than colors campaign means a lot to us at the shelter, because beautiful photos of dogs attract people's eyes and thereby increase the chance that the dog will find a potential adopter", say the Ljubljana Shelter. Thus, in just two months of the campaign, more than 100 abandoned animals in 3 countries and more than 20 in Slovenia found a new loving home.
Walk to the mobile pavilion
As part of the campaign, a special activity was organized in the mobile pavilion Samsung Studio23, who traveled all over Slovenia between April 20 and June 20 (from Celje, Ljubljana, Postojna and all the way to Koper). Visitors had the opportunity to walk through an exhibition of beautiful photos of dogs looking for a new home. In addition, a cozy social area was prepared for visitors to bond with their four-legged friends.
The Samsung Love #BeyondEpic creative contest was also held on Instagram, where many pet owners could submit their creative photo and video content, help spread the message of the beauty of living with their furry friends, and win a number of prizes, such as a new Galaxy smartphone S23 Ultra.
You are invited to the exhibition of paintings in Citypark
You are invited to visit the unique Instadog Photo Expo exhibition, where four-legged friends and the love they bring us are in the foreground. From June 19 to 30, visit the Citypark shopping center in Ljubljana and delve into the world of incredible photos shared by dog lovers on Instagram.
