The Coca-Cola bottle selfie wants to capture a special moment - when you drink Coca-Cola. In the days of analog cameras, we were very selective in our photography and captured only memorable moments. With the advent of digital photography and selfie mania, this has completely changed. Today, the average teenager takes more toilet selfies than Neil Armstrong took on the moon. Let's get back to special moments. Coca-Cola has always played on our emotions and wants us to associate its carbonated drink with beautiful moments in life. Therefore, the idea of a Coca-Cola bottle selfie in the age of Snapchat seems like a completely logical move and not at all surprising.
Israeli advertising agency Gefen Team from Tel-Aviv is for the stamp Coca-Cola made a special one attachment for a half-liter bottle, which takes a selfie while you drink. Coca-Cola bottle selfie it has a patented technology in the base that detects movement and tilt 70 degrees or more automatically captures the footage.
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Plastenke was created for the festival Coca-Cola Summer Love, which is Coca-Cola's largest outdoor event in Israel. All selfies taken with a Coca-Cola bottle with a selfie attachment are automatically published on the author's Snapchat profile and Coca-Cola Israel Facebook and Instagram profile. Would you have such an attachment?
