With the "Whatareyoufor" campaign, Smart set out to find creative solutions that would increase road safety in cities.
Smartova campaign "What are you for" includes an urban installation that turns the boring wait for the green light into pure entertainment.
In search of creative solutions that would increase safety on the roads in cities, the car company decided to set up an urban installation that would keep pedestrians busy while waiting for permission to cross the road.
It's a booth that anyone can enter and impress random passers-by with their dance moves. The silhouette of each "freestyle" dancer appears on nearby traffic lights.
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