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SOF 2014 - Last Call - Early bird registrations today only

Only today, February 28, 2014, you can register for the 23rd SOF under the special conditions of fast registration. This year, too, it impresses with an exceptional program, where there is no shortage of foreign advertising stars and local experts. Are you a creative? Then you definitely shouldn't miss the end of March in Portorož.

This year's central theme Slovenian Advertising Festival they will be new apartmeasures and new relationships in the advertising and marketing market. "In the advertising profession, not only in Slovenia, but all over the world, we are faced with similar challenges, which are unlikely to have a fatal impact on the development of the profession, but can significantly influence the direction in which developed in the future. New conditions are conditions extraordinary speeds, situations where we ask ourselves on a daily basis whether we are still following the basic values, are the situations in which even the greatest giants they are no longer safe as they can be quickly overtaken by more agile newcomers. In such conditions, which of course also create new relationships, there is no single recipe for success or just survival. And we will talk about all this at this year's festival," he says Barbara Modic, president of the 23rd Slovenian Advertising Festival.

As always, this year too many guests from abroad will open their eyes to the globalized advertising village. 23. SOF will not disappoint this year either.
As always, this year too many guests from abroad will open their eyes to the globalized advertising village. 23. SOF will not disappoint this year either.

Top international marketing experts, as well as presidents of the largest companies in the region, will take part

In the congressional part 23rd SOF many domestic and international marketing experts will perform. During the three festival days, participants will be able to Kentaro Kimura also listened to experts such as: Geoffrey Huntson (executive creative director of the Belgian agency Duval Guillaume Modem, part of Publicis Worldwide, ranked among the twenty-five most creative people in advertising on the Business Insider global ranking), Robert Lešnik (Head of Passenger Vehicle Exterior Design, Mercedes-Benz), dr. Christoph Engl (director of Brand:Trust, who will use the example of South Tyrol to present how it is possible to build a successful destination brand with joint efforts), Claudia Navarro (director of marketing communications for Central and Eastern Europe at Coca Cola, who led the largest marketing project in the history of Coca-Cola - the 2012 Olympic Games), Lazar Džamić (former director of strategic planning at Kitcatt Nohr Digitas, who was an online presence and digital marketing strategist for companies such as Glenfiddich, Waitrose and GAP) , JYugoslav Petković (entrepreneur and internet veteran who will talk about how the new economy has made it possible for underdogs to become business stars) and many more.

In the debate about the meaning of trademarks for the success of companies and the role of managers in this, the participants will be able to listen to the presidents of the largest companies in the region - Emil Tedeschi (Atlantic Grupa, dd), Zvonimir Mršić (Podravka, dd), Toni Balažič (Mercator, dd) and Tomaž Berločnik (Petrol, dd).

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