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Suede is king for fall 2025: the most popular styles – and how to clean suede shoes so they survive the rain

Photo: envato labs

Fall is here, and with it the big comeback of suede—a material we love until the first drop of rain. Google searches for “suede shoes” are up more than ever, which makes it clear: suede is the material of the season. But with great love comes great responsibility—and nothing ruins a style faster than a stained, soggy suede shoe. Here are the golden rules for cleaning suede shoes and staying chic (and dry) even in the most capricious season.

If you are one of those who happily jumps into a pair of fresh suede shoes, when the temperature drops below 20 °C, then you know: suede is beautiful – as long as it’s not wet. Many of us fall in love with its soft, luxurious look and timeless elegance, but the harsh truth is: this material is delicate, as if it were made of emotions. And when it comes to stains, mud or an unexpected autumn downpour, the question is always the same – how to clean suede shoeswithout destroying them even more?

Let us reassure you: although suede may sound like a high-maintenance fashion diva, there are simple, proven methods you can use to extend its life and walk on wet pavement without fear. Below, we reveal the best tricks and tips, how to clean suede shoes, protect your favorite pair from water and maintain that fresh "just out of the box" look.

Why are we all going crazy about suede again?

If one material had to win an Oscar for the biggest fashion comeback of the year, it would be suede. From classic UGG boots to retro Adidas sneakers, suede is currently taking over not only the catwalks, but also the city streets. Why? Because it brings texture, warmth and that “something more” feeling that leather or textiles simply don’t have. Well, unless you count the smell of wet shoes after an unexpected downpour.

But that soft, velvety surface is like the most sensitive guest at a party – it loves to be the center of attention, but it can't handle a spilled drink. So before you step out into fall, make sure your suede gets the VIP treatment.

TikTok (and your grandma) are right: suede is a must to prepare

TikTok videos of people getting their suede shoes ready for fall have literally exploded – some have over half a million views. And yes, people true they look for solutions when the rain catches them by surprise (including the idea of burying their soggy UGGs in rice – which, by the way, only works for cell phones, not shoes).

How to care for suede so you don't have to google "how to clean suede shoes" (again)

1. Dry brushing is your new ritual

Suede and dust have a serious love-hate relationship. To keep your pair of shoes looking fresh and tidy, gently brush them regularly (read: weekly) with a suede brush or soft-bristled toothbrush. Always brush in one direction—suede doesn't like chaos.

2. Stains? White vinegar!

If you manage to spill coffee, wine, or (God forbid) greasy sauce on your suede, don't panic. A little white vinegar on a soft brush, gently rub the stain, and then – no water! Let it dry, then gently blot again. Magic? Almost.

3. Protective spray – like an umbrella for your shoes

Before you take your first steps in your newly purchased suede sneakers, spray them with a protective spray. This creates an invisible shield against water and dirt – a kind of Harry Potter wizard shield for your soles. Reapply the spray every few weeks, especially during the wet season.

Trendy suede shoes that you simply must have this fall

If you're still wearing sandals (we're not judging, we're just freezing at the thought), it's time to switch to something warmer, more stylish—and yes, suede.

1. UGG Classic Ultra Mini

Photo: JD Sports

Price: approximately €170
If there was a “warm blanket for your feet,” it would be called UGG. These iconic boots are back in a mini version and, surprisingly, they no longer look like footwear for the home couch aesthetic. With a beige hue that goes with to everything, and warmth that even bears would envy, they are a true autumn must-have.

2. adidas Originals Handball Special

Photo: JD Sports

Price: approximately €110
Retro vibe? Check. Suede? Check. Pair with wide-leg pants or an oversized shirt? Check-mate. These sneakers are a nostalgic throwback to the 80s – and honestly, they'll make you look like the most fashionable version of yourself from a parallel universe.

3. PUMA Speedcat OG

Photo: JD Sports

Price: approximately €110
The PUMA Speedcat is like the Formula 1 of sneakers – fast, narrow, insanely chic. If you dare to wear red, you win. If you stick to classic black, you're fashionably insured. And if you're still thinking? Look how good they look on Instagram.

Conclusion: Suede is the king of fall – until you drown it

This year's fall fashion is not just about colors, but also textures. And suede wins on both fronts. Just remember: if you're going on a romantic walk in the rain – wear rubber boots. Suede should stay dry – and in the spotlight, where it belongs.

 

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