The Slovenian Media Association, at the Slovenian Advertising Chamber, joins the calls to the Government of the Republic of Slovenia for additional intervention measures and the adoption of additional targeted measures that will enable the media, which are among the most affected branches of the economy, to survive in the crisis period.
At Slovenian Media Association join, on behalf of all members, calls for additional intervention measures that will not only cover general assistance in saving the economy, companies and self-employed persons, but also call for the adoption of additional targeted measures that will be for the media, which are among the most affected branches of the economy, enabled survival in the crisis period.
At the Slovenian Media Association, they are calling for additional measures that will enable the survival of those of us who continue to operate normally in these times, but we are left with almost no income, even though our role is extremely important in society.
The media is an economic branch that is the current measures hardly cover, although in these times we, like many other important institutions, are obliged to continue working. The media we are carriers of information and education of the population about the existing situation, therefore society cannot afford a "media eclipse", which can occur with the economic collapse of almost the entire media landscape, which we are almost inevitably approaching. We cannot let the media "wait", journalists, editors, proofreaders, designers, photographers, videographers, editors must continue to work, we must do our duty.
In recent weeks there has been mass cancellations of advertising, partly of course understandable on the part of companies that have found themselves in difficulties, and a large part also on the part of companies and other institutions that could continue to advertise undisturbed with economic justification. Most media lost most of their revenue overnight.
We want to encourage advertisers, especially state-owned companies and government institutions, that their daily decision to advertise will have a significant impact not only on the existence of the media, but on the entire Slovenian economy and its revival once the worst crisis regarding the virus is over. At the same time, we urge them to distribute their advertising budgets in a way that will not benefit only a handful of selected media.
The media is facing a big drop in revenue, especially from advertising, even now during times of emergency, the reach of websites and print media, as well as listenership of Slovenian radio stations and television viewing, grow, indicating that the Slovenian media is an extremely important factor in society and at the same time an interlocutor whom the public trusts. The public accepts Slovenian media as a source of reliable, relevant and useful information. Editorial offices are overburdened, and without advertising revenue, the media will not be able to provide them with even a basic, let alone a decent, payment for the work done.
The fundamental principle of a democratic society is also the right to information, to freedom of speech, to objective reporting, to informing the public. Only with the support of the Slovenian media will advertisers ensure that the Slovenian media can continue to carry out their mission. The challenges are not only faced by the media, but by the entire "media chain", including advertising agencies.
We also welcome the call of the Association of Journalists of Slovenia, which calls on readers, viewers and listeners, "... to support the media as much as possible financially, by purchasing a newspaper, digital packages and subscriptions or donations, so that they can continue to receive verified information based on reliable sources".
We urge advertisers to support us and to pursue their business goals by advertising in the Slovenian media. In return, they will get, especially now, extraordinary achievements in the public eye. Also with messages that call for solidarity and proper self-protective behavior, which the Government of the Republic of Slovenia calls for.
Why is now the right time for advertising in Slovenian digital media?
During the epidemic, life moved from the streets to the web. Even the otherwise high numbers of visitors to the online media in the last measurement period recorded a growth of up to 20-30 percent. At MOSS, therefore, they believe that now is the right time to take advantage of this positive message, high reach and drive the economy to an even greater extent online, and thereby contribute to mitigating the consequences of the current situation. By advertising on Slovenian online media, companies and their brands will reach their target groups, at the same time get real data on reach, support local publishers and content, and contribute to the preservation of jobs and the size of the economy, which will make it easier for all of us to live in the future.
BECAUSE WE ARE ALL "ONLINE"
In March, media visits as part of the MOSS survey increased by 20 percent. The result of the initiative #ostanidoma it is also an increase in the quality and frequency of visits by Slovenian users.
BECAUSE THE BUSINESS IS "ONLINE"
Since we are mostly at home, Slovenians use services, make purchases and read content online.
BECAUSE IT IS NECESSARY TO COMMUNICATE
The basis of today's marketing is continuous communication with users. They are now present online more than ever before, and your corporate and service communication finds a reliable partner in an interactive environment.
BECAUSE YOU WILL GET REAL DATA
With a developed methodology and supervision of all involved partners, MOSS takes care of real and independent data, on the basis of which you can carry out your digital projects with high quality.
BECAUSE IT IS NECESSARY TO SUPPORT THE LOCAL ECONOMY
With your investment, you can reach many people, while at the same time supporting local content, creating jobs and boosting the economy, which will make it easier for all of us to live in the future.
#stop together
