Summer 2025 heralds a season of swimwear that celebrates real bodies instead of ideal ones – with all their charm, curves and character. High waists, asymmetries, pastel colours and materials that breathe with the planet are on trend. But the real star is not the cut, but you – in swimwear that gives you confidence. Swimwear trends 2025. Check out which models, colours and brands will reign supreme on the beach and on your Instagram feed this year.
Trends swimsuit 2025?! The 2025 swimsuit season comes with a big promise: finding a swimsuit that will make you look great without five weeks detox teas and cardio torment. Designers have (finally) woken up from their dream of the perfect Photoshop silhouette and started creating models that fit actual – living – bodies.
This season, variety reigns supreme: nostalgic retro cuts, bold cutouts, pastel romance, color blocks that would make abstract art jealous, and sustainable materials that give you even more reason to wear your swimsuit with pride (and a clear conscience). Instagram and TikTok Meanwhile, they are already eagerly sharing which models have become a "must-have" hit after just one post by the influencer in Tulum.
The perfect swimsuit for every body type (yes, even for those of you who say none of them fit you)
Pear-shaped figure
Your body has a natural balance between romantic drama and a stable foundation—a pear shape in the best sense of the word. The key? Accentuate your top with a push-up bra in a wild pattern or color that even a lifeguard can spot from afar. And below—keep it simple. Solid-colored panties, a high neckline, and no unnecessary frills, please. A high waist is your BFF.
Inverted triangle
If you have shoulders that could star in a Wonder Woman spin-off series, then the goal is to visually add some "weight" below. More detail on the panties, less complication up top. And yes, supported cups are a must - your back will thank you.
Athletic build
Your body may not be naturally “curvy,” but with the right cut, you can quickly create the illusion of an hourglass figure. Triangle tops, cutout monokinis, and any striking texture will do you more favors than a Pilates class. Avoid swimsuits that act like triathlon gear. You’re here for the fun.
Apple shape
The goal: to divert attention from the center part. The solution: one-pieces with V-necks, ruffles and structured materials. Tankinis? Yes, this is no longer a “mom” piece, but a style choice. A high waist and darker colors around the stomach work small fashion miracles.
Hourglass
If your figure already resembles Marilyn Monroe, then our advice: don't complicate things. Classic cuts, minimalist designs and simple bikini sets emphasize your natural balance. "Less is more" is the rule here that really works - unless you're caught in a moment of maximalism, then... all in.
Swimsuit trends 2025? One-piece or two-piece? Why not both?
In 2025, there’s no more “either-or.” One-pieces have undergone a total glam makeover—with cutouts, asymmetries, and details that look like mini works of art. They’re sexy, practical, and even multi-purpose (read: throw them on under linen pants and you’re ready for an Aperol dinner).
The bikini remains an undisputed classic. This year, in a high-waisted version, a sporty top, and – for the more daring – in a micro version, which is more a symbol of confidence than a piece of fabric. If you want something in between, monokinis and tankinis have never been so “in”.
What is in reality on trend – swimwear trends 2025: Cuts, colors, materials
Cuts & Details: Swimwear Trends 2025
Retro is still going strong – high waists and pin-up silhouettes are here to stay. Asymmetries and cutouts add that “aha!” moment, while 3D flowers, beads and pearls are making their way from the red carpet to the beach. This year’s trend is minimalism with a “wow” touch.
And beware – even more covered models are finally cool. Crop-top bikini with long sleeves? Yes, that's also sex appeal. Just make sure you look like you just arrived from Bali and not from the gym pool.
Colors & patterns
On one side, pastels: baby pink, mint, lavender. On the other side, electro wild: neon blue, hot pink, lime green. And then in between – metallic shades for those who want sunlight even at night.
Patterns? From nostalgic gingham (Brigitte Bardot would be proud) to animal print, which still hasn't died down. And of course, florals and tropical leaves for those who want to start packing for Bali.
Materials: Eco is the new sexy
Econyl, Repreve, fabrics made from old fishing nets and plastic bottles – and look at this, not only do they look great, they’re also eco-friendly. Swimwear is now not only fashionable, but also ethical. Now you have an excuse to buy more of them – because you’re saving the planet, of course.
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Instagram & TikTok: New Fashion Editors
Welcome to reality: one Bella Hadid post can sell out a perfectly ordinary white bikini bottom. The “bikini charms” trend (yes, charms on straps!) has exploded on TikTok.
But the best social media impact? The influence of #BodyPositivity and #BeachBodyReady (read: every body is beach ready). Brands that understand this message are reaping the benefits. Aerie and its ilk have shown that realistic bodies are not a fashion fad, but the new norm.
Brands that will reign supreme this year (and some that will also reign supreme over your bank account)
Luxury: For anyone who wants to look like a Vogue cover girl on the beach
Dolce & Gabbana, Versace, Chanel – swimwear you might not dare get wet in. If we're not in Portofino, we can at least look like we are.
Accessible: Trend, without being blocked by your banking app
Zara, H&M, Oysho, Calzedonia – everything that's currently "in", for the price of lunch at an average Ljubljana restaurant. Lisca and ASOS also know what's in fashion – and they offer you exactly that.
Sustainable: Because fashion without a bad conscience is the only true future
Vitamin A, Mara Hoffman, Londre – and let's not forget Girlfriend Collective or Stay Wild Swim, where every stitch counts. Ethics + aesthetics = a winning combination.
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Conclusion: This year, we're not choosing swimwear based on what it hides – but what it reveals about us
Let 2025 be the season when we choose swimwear not to “fix mistakes,” but to emphasize who we are. Whether it’s a color that makes you happy, a cut that makes you confident, or a brand that aligns with your values.
And if you also become part of a viral trend in the meantime – even better. Just remember: fashion comes and goes, but the feeling of feeling like a winner in a swimsuit (on the beach or in front of the mirror) remains. Let's beach.
