You're probably wondering how a cheese wristwatch can be so damn expensive. The cheese watch, made by Swiss watchmaker H. Moser & Cie, was created as a protest against a new Swiss regulation requiring at least 60 percent of the materials in a product to be labeled 'made in Switzerland'. Their watch is made of 95 percent of raw materials of Swiss origin, because they themselves see the problem in the fact that the regulation is too loose.
Prestigious swiss watch brand H. Moser & Cie is one of the symbols of Switzerland. In protest against the regulation that allows the label 'made in Switzerland' if the product is made from at least 60 percent domestic raw materials or products of domestic origin, they produced a cheese wristwatch. The belt is made made of cowhide, and the casing is made of cheese Vacherin Mont d'Or. The red dial is a tribute to the color of the Swiss flag. Worried that your watch will stink? No, it's cheese pasteurized.
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For a wristwatch Swiss Mad at H. Moser & Cie they ask for million euros or 1,081,291 Swiss francs. The number is not a coincidence, because the date is hidden in the amount establishment of the Swiss Confederation (August 1, 1291). All profits from the sale will go to fund, intended to support independent Swiss watch dealers who are currently in an unenviable financial situation.
Gallery - Swiss Mad "raw" wristwatch:
More information:
h-moser.com
