In a world where watches often compete to be more complicated, more gold, or more connected to your phone, the TAG Heuer Monaco stands out. It's not a watch that begs for your attention — it's a watch that takes it.
TAG Heuer is with its new version TAG Heuer Monaco Chronograph x Gulf reunited the worlds of watchmaking and motorsport. This watch is not just a tribute to the legendary film Le Mans and its main actor, but also a technological achievement that combines the past and the present.
Wrist icon
The Monaco has been synonymous with boldness and innovation since its launch in 1969. Its square shape was revolutionary then, but is now a recognizable classic. The new TAG Heuer Monaco Chronograph x Gulf version preserves this heritage while bringing a fresh twist with modern materials and technology.
Design that tells a story
While most watches prefer to stay within the safe circle, TAG Heuer has been “breaking the rules” with its square Monaco for decades. This is not a watch for the faint of heart. This is a watch for those who would rather drive 320 km/h without ABS than sit in an electric SUV with massage seats. The sandblasted titanium case measures 39 mm and gives the watch a robust yet elegant look. The blue sunray dial is decorated with Gulf’s signature orange-blue stripes, which are also continued on the perforated leather strap. Details such as Super-LumiNova hands and index markers ensure excellent readability in all conditions.
A heart that beats with precision
Inside the TAG Heuer Monaco Chronograph x Gulf ticks the Calibre TH20-00 automatic movement, which is the result of TAG Heuer's own development. This movement offers an 80-hour power reserve and operates at a frequency of 28,800 vibrations per hour. In addition to displaying hours, minutes and seconds, it also provides chronograph functions with up to 12 hours and a date display.
A tribute to a legend
Steve McQueen wore a TAG Heuer Monaco in the movie Le Mans with the Gulf logo on his racing suit. This new version of the watch is a direct homage to this iconic image. Every detail, from the color scheme to the materials, has been carefully selected to preserve the spirit of the era while meeting modern standards of quality and comfort. The blue dial with those signature Gulf orange and blue stripes is anything but subtle. It’s like a racing helmet in a room full of evening dresses. But that’s exactly why it works. This watch is here to be seen. And heard. If it had a sound, it would hum like a V8 with a triple exhaust.
For collectors and speed enthusiasts
The TAG Heuer Monaco Chronograph x Gulf is not just a watch, it is a piece of history to wear on your wrist. Its limited edition and thoughtful design make it one of the most desirable models for collectors and motorsport enthusiasts.
And now, the price
Yes, all of this will cost money. TAG Heuer has priced its Gulf-branded racing icon at €9,400. No, it's not cheap. But if you're going to buy a square piece of watchmaking and racing history, then it should be one that reminds you every time you look at it why you don't wear a smartwatch. For more information, visit the official website.
