Sneaker brands often challenge people, and they do it creatively because we know how hard it can be to move us sometimes. Most recently, the Reebok brand managed to do this, giving away its new ZPump 2.0 running sneakers to anyone who ran faster than 17 km/h past its ad in Stockholm. Would you accept the challenge?
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Kamnik was chosen by Boots, a British retailer of body care products and medicines, as one of the locations for its Christmas-themed TV ad. You will recognize him at the very beginning of the spot, which is more fairy-tale than Coca-Cola's Christmas spot.
A chewing gum commercial touches everyone's emotions - people all over the world cry when they see this ad. Why? Watch the ad… if you dare.
Fragrance ads always go overboard. Like some with the application of perfume. If you choose this scent, then you will not miss sex. Yes of course. Well, rapper, producer and fashion designer P. Diddy's erotic ad for his new perfume 3AM raises that bar even higher. She stars in the provocative video alongside singer Cassie Ventura, and if you think it's all about sex, you're wrong. P. Diddy says it's love.
Can you imagine a situation where you get paid to view an ad? Probably yes, in my dreams. Well, the Slovenian mobile app Venxly, invented by Miha J. Mulec, turns this into reality, so you can pinch yourself peacefully without waking up to a harsh reality where ads are only a necessary evil. Namely, the application sets new trends in advertising, as it will stimulate the visitor to visit the ad, for which he will be suitably rewarded.
After the streets of Ljubljana turned into a filming location for a few days, the latest advertising spot of the most dangerous brand in motoring - Jaguar - has already circulated online. In the video, a black cat and a humming F-Type carelessly stroll through the center of our capital.
"The kind of father you are", they say. The son of the famous soccer player and world market icon David Beckham and ex-member of the Spice Girls and fashion designer Victoria Beckham, Romeo Beckham is a young fashion star whose image shines this time in the new advertisement "From London with Love" for the fashion house Burberry.
How Apple turned from a garage company into a leading technology giant with the help of good advertising.
No football stars, no stars of any kind. Still the best ad of the World Cup. Check why?!
Advertisements are the lifeblood of capitalism, so it's no surprise that they're with us every step of the way. There are many of them, like a speeding car on the highway, which we perceive but do not move us excessively, but there are also those to whom we pay more than just the corner of our eye. These are often signed with a humanitarian or environmental protection organization and raise awareness, and not so much help spin the spirals of consumerism.
A few hours ago, we were surprised by an extremely good TV spot of the Slovenian national telecommunications company Telekom for the ITAK brand. It perfectly reflects the current socio-political situation at home and abroad. Today, when we are faced with many prejudices, this kind of way of drawing attention to society's problems and educating the younger population in the values of openness to differences is a commendable and even brave act. So we give them one big like!
Some companies spend millions of euros to convince consumers that they are the right choice. In doing so, they use expensive advertising formats, famous personalities, special effects, .... There is also another side of advertising, the one conditioned by gray creative cells. Different ads are created in this way. Those simply genius, subtle...