advertising

Neon signs with error

As in human relationships, first impressions count a lot in business. Therefore, you need to fix the neon sign as soon as possible, which attracts people's attention if one of the bulbs burns out. Otherwise, it may happen that the inscription at night communicates something completely different from what was originally intended, causing you unnecessary embarrassment and laughter to passers-by. These are neon signs that convey a completely wrong message.

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Unforgivable mistakes that the stores have allowed themselves to make, but are in fact laugh-out-loud funny

There are no coincidences in stores. Product placement (displaying and positioning of goods) is carefully thought out, so the mistakes these stores have allowed themselves to make are extremely inadmissible, but on the other hand, extremely lucky. Someone's boss strained them hard just so we can laugh today that it hurts.

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Guerrilla Marketing: Marketing Miniatures in Stores

For those of you who don't know, guerrilla marketing is good marketing in an unusual way. It works because it's simple to understand, because it's simple to implement, and it doesn't cost anything. It's no wonder that merchants who don't have the money for expensive advertising campaigns like to resort to guerilla marketing.

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These are the most obvious examples of false advertising

But no such deception yet! See the most obvious examples of false advertising. We are used to advertisements and packaging embellishing the truth in one way or another, but not yet in such a shameless act as the brands and advertisers indulged in in these cases! Customers were rightly outraged! Would you also be as furious as a lynx if you were led across the water so thirsty?

Events

Hello, live: young musical groups will delight you interactively

Pivovarna Union, in cooperation with young musical groups, is preparing a very special musical interactive experience in the very center of Ljubljana. The "live" action starts in a good three days!

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An ad that kills mosquitoes infected with the Zika virus

Although we find most advertisements annoying, similar to mosquitoes, and we (at least in Slovenia and the capital) only accepted the appearance of citylights with difficulty, there are cases when we welcome this kind of advertising. A good example is The Mosquito Killer Billboard, which mimics the scent of a human to attract Zika-carrying mosquitoes, trap them, and never let them go.

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Top 10: The Most Famous Slogans of All Time

A slogan can be a key communication tool between a company and a customer. A slogan can be a hen that lays golden eggs, but it can also be a user. Probably the most evergreen Slovenian advertising slogan is "Slovenia, my country", which was created in the 80s of the last century, or Fructal's "In cooperation with nature", but when we think globally, most of you probably launched "Just do it" by Nike. Check below for other famous slogans of all time that have influenced our lives.

Events

The 7th Biennale of Visible Messages in Slovenia is approaching

The Brumen Foundation, in cooperation with the National Gallery, is already preparing the 7th Biennale of Visible Messages of Slovenia, a biennale which is considered the most important retrospective of national visual communications of the last period. It will feature the finalists of the tender, who will be selected by an international jury from among the applicants. The purpose of the exhibition, which opens its doors on October 20, 2015, is to raise the quality of visible messages, where we include everything from print, video production, web design to typography.

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16 ads that were in the wrong place at the wrong time

Ads follow us every step of the way. There is a whole science behind them, which includes everything from careful choice of words, visualization, sublimation, to placement in space or positions in the press. Yes, advertising is rarely left to chance. But it happens even to the best and ads end up in inappropriate places or locations. But they come to the realization of the (un)luckiness of the choice only after the coincidences take their toll.

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Honest Slogans: If advertising slogans spoke the truth…

In the "Honest Slogans" project, young creative Clif Dickens showed how advertising slogans would sound if they were telling the truth. The saying that good things sell themselves does not apply to the following products.

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Shocking ads that reveal the harsh truth

Advertisements are the lifeblood of capitalism, so it's no surprise that they're with us every step of the way. There are many of them, like a speeding car on the highway, which we perceive but do not move us excessively, but there are also those to whom we pay more than just the corner of our eye. These are often signed with a humanitarian or environmental protection organization and raise awareness, and not so much help spin the spirals of consumerism.

Fashion

Charming campaign & Other Stories with blogger Jeanne Damas

The barely one-year-old fashion brand & Other Stories, coming from the H & M Hennes & Mauritz AB family, has teamed up with the famous French blogger Jeanne Damas. Together, they created a slightly eccentric but extremely cute campaign that presents the latest fashion pieces in an unobtrusive way and with a satirical undertone of the fashion industry.

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