apple

Where will the iPhone 17 be cheapest? All European prices for the iPhone 17, iPhone 17 Air, 17 Pro and 17 Pro Max

The new generation is here, prices are (again) a marathon runner through VAT. We've collected the official European starting prices for the iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max and checked where the purchase is most worthwhile - in theory and in practice. Spoiler: Luxembourg continues to play price limbo. So - where will the iPhone 17 be the cheapest?!

Wearable devices Smart phones

What was surprising at the Apple event 2025? And why you'll have to have this Apple device: iPhone 17, AirPods Pro 3 and more

Apple unveiled a new generation of its products at yesterday's "Awe-Dropping" event (Apple Event 2025) on September 9, 2025, promising revolutionary changes. From the ultra-thin iPhone 17 Air to advanced health features in the Apple Watch and AirPods Pro 3 - the tech giant raised the bar again. In addition, software updates and Apple Intelligence, which promises more natural interaction with devices, were presented. Read what Apple brought to the table yesterday!

Smart phones

Why Apple's iPhone 17 is raising dust again with the regular version

Apple unveiled the iPhone 17 at a spectacular event yesterday, featuring an innovative Center Stage front camera, a stunning 6.3-inch ProMotion display, and the powerful A19 chip. The regular version features a dual 48MP camera system, double the base storage (256GB), and a stylish design in five colors. How does it compare to the Air, Pro, and Pro Max models? Read on to find out!

Smart phones

iPhone 17 Pro Max: a giant step into the future and likely the best phone of 2025

Apple unveiled the iPhone 17 Pro Max today in Cupertino, where the aluminum frame hides a vapor chamber for cooling that would be the envy of supercomputers. With a 6.9-inch display that shines like the midnight sun (up to 3,000 nits) and a camera that captures 8x zoom like it's child's play, this is a device for those who want it all - and pay for it. The irony? Your old iPhone will now look like an ancient artifact, while the new one promises a future where AI is your best friend. But for 1,199 euros ($1,310), we ask: is this an upgrade or just another layer of aluminum around the same apple?

Smart phones

iPhone 17 Air: The thinnest iPhone ever brings a revolution in thinness and power

In a world where smartphones have become as thick as your wallet after shopping, Apple today introduced iPhone 17 Air — a device as thin as a paper bag and as powerful as a double espresso machine. With a 6.5-inch display, A19 Pro chip, and a starting price of €1,099 ($1,099), this model is a blend of elegance and technological madness that will delight lovers of minimalism. Read all the details on why iPhone 17 Air may be the best compromise between style and substance.

Wearable devices

Apple Watch Ultra 3: The wildest watch for adventurers and fitness fanatics

Apple Watch Ultra 3 is more than just a smartwatch—it’s the ultimate companion for those who live an active and adventurous life. With built-in satellite communications, the largest display ever, a 42-hour battery life, and groundbreaking health features like hypertension alerts and sleep quality assessment, this watch is ready for anything: from wild adventures in the great outdoors to elegant evenings out. Learn why it’s a technological breakthrough you can’t miss.

Audio

New Apple AirPods Pro 3 – 2025: Your heartbeat in your ears and a silence that surprises

Apple today unveiled the Apple AirPods Pro 3, promising incredible sound quality, the world’s best active noise cancellation for in-ear headphones, exceptional fit and stability, heart rate monitoring during workouts, and longer battery life. These headphones aren’t just an upgrade—they’re your new personal trainer, translator, and guardian against the chaos of the world.

Smart phones

Apple Event 2025: These are the incredible rumors that are stirring just hours before the iPhone 17 reveal

We're just a few hours away from Apple's "Awe Dropping" event, and the tech world is on edge. The main stars of the evening - the iPhone 17 (including the lightweight iPhone 17 Air), Apple Watch Series 11 and AirPods Pro 3 - are all but confirmed. But in the last few hours, rumors have emerged that could completely shake things up. Apple is known for throwing in a "one more thing" surprise, so get ready: the event may be more than just a routine 7pm CET event.

Tech

Why is Apple's September 9th event invite heating up the internet? Heat map reveals THIS likely secret trick!

Apple sent out an invite for an event on September 9th, and the visuals are reminiscent of a thermal camera and liquid glass. Nothing has been officially confirmed, but the hints are screaming: new cooling, thinner “Air”, fresh colors – and Siri, which could get a brain from Google. Apple’s event invite is heating up the internet!

Smart phones

This phone became the best-selling smartphone in 2025 – the reason will surprise you

In 2025, phones promised more AI and megapixels than ever before. Yet the most “common” choice climbed to the top of sales. First the story, then the reveal – backed up by data from Q1 (by model) and Q2 (by manufacturer and revenue). The best-selling smartphone in 2025?! Let’s see!

Smart phones

This is the iPhone 17 Pro Max: a week before its debut on September 9, everything is known! We reveal!

Apple has officially announced its fall “Awe dropping” event for September 9. The focus will be on the iPhone 17 Pro and iPhone 17 Pro Max, which are rumored to get a completely new rear with a horizontal “camera bar”, A19 Pro chip (3 nm), 12 GB RAM, Wi-Fi 7, larger screens (up to 6.9") and upgraded optics: for the first time, all three rear cameras are said to be 48 MP, and the selfie is 24 MP. As always: some things are official, but not much is yet — so we're marking what's official and what's “work-in-progress”.

Smart phones

iPhone without a hump with Mynus MAGBACK: a minimalistic case that erases the iPhone's biggest aesthetic trauma - the camera bump

When Apple introduced the iPhone 6 in 2014, we got a bigger screen, but also an unwanted bonus: the first protruding camera module. A small “pimple” that turned into a real mountain with each new generation. If the rumors are true, this “Everest” will reach its peak with the upcoming iPhone 17. But it is saved by Mynus MAGBACK.

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