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As summer turns to fall, tech enthusiasts around the world are eagerly anticipating one thing: the new iPhone. This year's rumors have been hotter than the August sun, and now we have all the details on what to expect from the iPhone 15. Get ready, because Apple doesn't intend to disappoint!

Despite last year's decline in the global smartphone market, high-end smartphone models priced above US$600 recorded a 1% increase, accounting for 55 % of total market revenue for the first time in history. And at the forefront of this market is Apple's iPhone, with a 75% market share of high-end devices. But what is the secret behind the iPhone's success and will the competition catch up?

Which iPhone to choose in 2023? The iPhone has come a long way since its introduction in 2007, when it revolutionized the way smartphones were used. Today, Apple offers a wide range of iPhone models with prices ranging from 213 euros to 1,600 euros. With so many options available, it can be difficult to decide which iPhone is right for you. In the editorial department, we have prepared a short selection of those whose characteristics are special and sufficiently different. And thus kept iPhone models in the selection, which are an excellent buying opportunity.