camera

For Yashica, it all started way back in 1949 in Nagano, Japan, where they initially manufactured electronic parts for watches. The era of cameras followed, and they achieved their greatest success 16 years later with the Electro 35 model, which sold as many as 8 million copies. Then, in the 1980s, the brand was bought by larger companies and the trail was slowly lost. But now they are coming back. With a Kickstarter campaign, they want to coax the legendary Electro 35 genie out of the bottle. In a modern guise, of course.