The kitchen is the new star of the home. No longer just a place for pots, spoons and the occasional can opener fight. Today, it's a stage for mini-theater performances during dinner, a venue for morning therapeutic coffees and the main gathering place for domestic dynamics – from teenage confessions to TikTok recipes that (don't) work. And IKEA knows it. In fact, it doesn't just know it – it's put the kitchen at the center of its new global campaign, which is nothing less than a tribute to food, connection and everyday small victories.
