AI revolution in marketing?! Thirty years ago, the first word processors and spreadsheets hit the market, promising the next big revolution in productivity. They promised us that because of them we would spend less time writing, drawing transparencies and calculating numbers on a calculator. Today, thirty years later, the promise has become a reality. We all have so much free time that I personally only work two days a week. Of course I'm joking. The reality is that we are not working less, we are creating longer documents and our presentations have expanded from six slides to fifty. Why is this important today? Generative AI is coming and will be embedded in the core of our organizations and the way we work. This will be the next great productivity revolution. The question is: How can we prepare ourselves to actually take advantage of this productivity opportunity?
marketing
In the marketing world, influencer marketing has taken center stage as a powerful tool for brands to reach and engage with consumers. But what led to the rise of influencer marketing and will it stay? This analysis delves into the history and current state of influencer marketing and its potential for the future.
SEMPL 2018, a regional conference with world-renowned experts from the world of marketing, media and communication management, will be held this year on November 29 and 30 at the Grand Hotel Bernardin in Portorož. On the occasion of its 20th anniversary, SEMPL is preparing an even bigger and broader international program, which, in addition to lectures, will also include workshops aimed at acquiring practical knowledge.
The SEMPL Media Trends Conference 2017, which will take place on November 23 and 24 at GH Bernardin in Portorož, will bring together marketing and market communication managers, brand managers, media marketers, media planners and strategists, advertising creatives and all for the nineteenth year. others who pave the way for media trends in the Adriatic region and successfully incorporate them into their operations.
What is influencer marketing? A phrase that is currently one of the hottest in marketing. We spoke with two partners in a new type of agency specializing in influencer marketing, namely "influencer marketing", Jan Macarol, editor and creator of various media platforms, and Filip Kržišnik, who earns his living in the field of influencer marketing at home and abroad.
The SEMPL media trends conference will be organized for the eighteenth time this year, and at this turning point, it boasts a new integrated graphic image that puts the strength of this regional brand and its identity in the foreground. Even in its eighteenth edition, which will take place on November 24 and 25, 2016 in Portorož, SEMPL remains committed to discovering the latest trends in the field of media, marketing and communication.
For those of you who don't know, guerrilla marketing is good marketing in an unusual way. It works because it's simple to understand, because it's simple to implement, and it doesn't cost anything. It's no wonder that merchants who don't have the money for expensive advertising campaigns like to resort to guerilla marketing.
For the eighth year, the student marketing conference Fanfara has been a fixture of the most capricious month of the year. This year, on April 15, it will be about art in numbers, which is a prerequisite for the realization of creative ideas.
The 23rd Slovenian Advertising Festival will be a top marketing event that should not be missed if you are interested in marketing, advertising and communication in general. After the lectures, there will also be an opportunity for POP TVister entertainment.
Advertising usually does not conform to very high moral standards, but looking at old ads from the first half of the last century, we can be downright shocked.
An incredible success story is being written again, but it got an unexpected twist. The Wall Street Journal reports that Evan Spiegel, the 23-year-old founder of the new social network Snapchat, turned down Facebook's incredible $3 billion offer.
Coca-Cola, in addition to its soft drinks, is also known for its excellent advertising campaigns. One such event was organized in Lithuania.