If in the past, men's fashion has often been lumped into dry categories – business, casual, streetwear, sportswear – H&M Atelier Autumn-Winter 2025 breaks down all these divisions with the precision of a style architect. The new collection is a manifesto for a new era of masculine elegance: confident, multifaceted and without the need for explanation. With a modern man in mind, who is no longer trapped in the binary mindset of a suit or a tracksuit, but confidently wears both – at the same time.
