nike

The Olympic jacket of the future: Nike Air Milano inflates winter

Winter 2026. Milan. The stars will shine high above the Dolomites, but the most beautiful ones will shine on stage – in inflatable jackets. Nike is once again dressing the Americans for the Winter Olympics, but this time with a fashionable sci-fi twist. Meet the latest “must-have” for cold days – the Nike Air Milano jacket, which literally inflates. And yes, Air is back in the air.

Fashion

Nike presents the most heartfelt collection of 2025: every pair helps little fighters on their path to recovery

In a world where brands compete for attention with glitter, limited edition hoodies and viral campaigns, it's refreshing - almost touching - to see someone using their influence for something bigger than just profit. For more than two decades, Nike, the global sportswear titan, has been creating not just footwear and sports icons, but also a project that transforms children's life stories into meaningful fashion products.

Fashion

Luka Dončić showed the world what it means to be a father: The new Jordan "Daughter" collection is a tender ode to the love between a father and daughter

Sometimes words aren't enough – that's why Luka Dončić writes them with actions. And in this case, with new sneakers. It's not just a new edition of his signature Jordan Luka 4 and Jordan Luka .77 models – it's a heartfelt tribute to a love that goes beyond the floor, three-pointers and titles. It's about his daughter. And about carrying her with him at all times – even when he's flying through the air towards the hoop.

Fashion

Jordan celebrates 30 years of the legendary Air Jordan 11 with an exclusive global collection

When it comes to sneakers that have transcended the boundaries of sportswear and become cultural phenomena, there’s one silhouette that deserves a fireworks display – the Air Jordan 11. From its bold debut in 1995, when Michael Jordan returned to the NBA with one of the most memorable moves (and sneakers) of all time, to today, when the model has become synonymous with a blend of technical perfection and aesthetic uncompromisingness – the AJ11 is never going to retire. Simply put: if sneakers were celebrities, the Jordan 11 would be Beyoncé. Or Jordan himself, for that matter.

Fashion

Air Jordan 1 Low Element – Nike turns the Air Jordan 1 into a true hiking shoe with Gore-Tex lining in the Element Low

Imagine Michael Jordan jumping on muddy trails instead of on the basketball court, wearing what looks like a hybrid between a legendary icon and a serious hiking boot. Sounds crazy? Well, Nike has made it happen with the Air Jordan 1 Low Element, which is no longer just for urban streets, but for real trails. With Gore-Tex protection and an aggressive sole, it maintains the iconic look, but adds practicality for those who combine style and adventure. Will it stand the test of time like the original? Read on.

Fashion

Nike and Jacquemus have created sneakers we'll all want: the Moon Shoe is a futuristic classic with an Olympic soul

When Nike and Jacquemus team up, the result is anything but an ordinary pair of sneakers. The new Moon Shoe, a collaboration between Nike and designer Simon Porte Jacquemus, is an ode to innovation, nostalgia, and an impeccable sense of aesthetics.

Recreation

Jordan Brand Tatum 4: The sneaker that proves Jayson Tatum will never be “just” a player again – he’s become a statement

Tatum 4 is not just Jordan's latest masterpiece, but a visual and technical manifestation of the rebirth of Jayson Tatum - a player who decided that average just wasn't for him.

Fashion Recreation

NikeSKIMS: When Kim Kardashian and Nike take to the court, we're no longer talking about sports gear - we're talking about a wardrobe revolution

NikeSKIMS is a fashion fusion that sounds like a catwalk fantasy, but is actually a reality that is redefining how women wear sportswear today – and why. If sportswear was once the domain of airy T-shirts and stretchy leggings, now we have a whole new system of dressing. One that is not only for sweaty hours in the gym, but also for espresso meetings after Pilates and decisive steps through everyday life.

Fashion Recreation

Nike Alphafly 3 Premium: when marathon meets 70s retro glamour

With its new Alphafly 3 Premium sneaker series, Nike proves that the future of running can draw inspiration from a nostalgic past – specifically, from an era when mustaches were long, workouts were brutal, and suede was mandatory running gear.

Fashion

Sorel Callsign Horizon GTX: A Sneaker That Pushes the Boundaries Between City and Wilderness

When a brand with a legendary pedigree like Sorel launches a new collection, there's no room for half measures. This time, they present the Callsign Horizon GTX - an urban-adventure sneaker that combines the rugged DNA of the iconic Caribou model with a futuristic design twist. The result? A shoe that feels just as at home on city concrete as it does in a Canadian blizzard.

Fashion

The new Jordan Brand El Vuelo collection isn't just a tribute to the Mexican tradition of Lucha Libre – it's the haute couture of a street warrior

Jordan Brand's new El Vuelo collection not only honors the colorful tradition of Lucha Libre, but elevates it to the level of a modern fashion manifesto with an impeccable sense of design, symbolism and nostalgia. Fasten your belts - or masks - because it's going to fly!

Fashion

Nike x Air Afrique: The Air Max RK61 is more than just shoes – a tribute to African heritage and diaspora identity

Nike and Air Afrique blur the lines between heritage and future with the new Air Max RK61 silhouette. Forget what you know about "dress shoes" - the next chapter is written by the diaspora.

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