AI revolution in marketing?! Thirty years ago, the first word processors and spreadsheets hit the market, promising the next big revolution in productivity. They promised us that because of them we would spend less time writing, drawing transparencies and calculating numbers on a calculator. Today, thirty years later, the promise has become a reality. We all have so much free time that I personally only work two days a week. Of course I'm joking. The reality is that we are not working less, we are creating longer documents and our presentations have expanded from six slides to fifty. Why is this important today? Generative AI is coming and will be embedded in the core of our organizations and the way we work. This will be the next great productivity revolution. The question is: How can we prepare ourselves to actually take advantage of this productivity opportunity?
