Despite the fact that sportsmanship and healthy competition are at the fore at the Olympic Games, the promotion of the country, which sportsmen and women take care of with their results, should not be neglected. Willingly or unwittingly, they also draw attention to themselves through the appearance of the official national team uniforms that Olympians and Paralympians wear at the opening and closing ceremonies of the Olympic Games, during the competitive part of the Games and in their free time in the Olympic Village.
Olympics
It is less than three weeks until the start of the biggest sporting event of the year, the Winter Olympics in Sochi (soccer fans would be able to dispute this, as Brazil will host the 20th FIFA World Cup between June 9 and July 9), and preparations for it have been underway since in 2007.
If we've shed a tear or two at the maternal devotion in the London Olympics adverts, we can just whip up a new pack of tissues. Procter & Gamble is continuing its maternal campaign with a new ad for the upcoming Olympic Games in Sochi.
In 1984, the Olympic Games were held in Sarajevo, which we were all proud of. Unfortunately, the brilliance of that time has been completely lost.



