Testicular cancer, if detected at an early stage, is completely curable. Although it is one of the most common types of cancer affecting young adult men, many people forget about regular self-examination.
Organization Testicular Cancer New Zealand and creative agency FCB have decided that the public about testicular cancer raise awareness in a very interesting way.
Here is Testimatic – the world's first automatic testicle examiner. Thanks to him, men can avoid an uncomfortable face-to-face meeting with a doctor.
The examination begins after the user enters the cabin, closes the curtain and takes off his underwear. Urologist will then reach through with his hand a small opening and checked the health of the testicles. The whole process only takes 30 seconds.
Tony Clewett, creative director of the FCB agency, explained that Testimatic primarily wants to show men, how important regular testicular self-examination is. They used such tactics in order to reap media attention. Among other things, they received many calls from journalists who were interested in whether the mechanism actually existed. Thus, they received confirmation that they managed to carry out the campaign perfectly.
The creators premiered Testimatic at the New Zealand exhibition Big Boys Toys. It tested him more than 170 men. We can expect that in the future it will be possible to see him at many events after New Zealand.
More information:
testicular.org.nz
