Unlike the giants of various industries, startups cannot rely on an abundance of funds, so they have to look elsewhere for their opportunities. The secret to success often lies in an innovative approach.
Dutch company VanMoof, which deals with production of electric and smart bicycles, until recently faced a difficult problem - their products, worth several thousand euros, often crashed during delivery injuries, which was reflected in lost profit.
Many would have expected VanMoof to start using stronger and more durable boxes, but the bike manufacturer decided to test much more elegant and cheaper idea.
According to the words The paw of Carlier, co-founder of the company, those responsible wanted to find an answer to the question, which products are handled carefully by the couriers. They soon remembered the packaging for flat screen TV, which is same size and shape like the box they ship their bikes in.
The new packaging method immediately bore fruit - VanMoof found that it did reduced the share of damaged cargo by as much as 80 %.
They wanted to keep the secret to success for themselves as long as possible, but the plan backfired, so the company now hopes that the method will not be exploited by competitors. In this case, the efficiency would most likely begin to drop sharply.
More information:
vanmoof.com
