Although the purpose of Christmas ads is to awaken consumers and direct them to purchase products of a particular brand, the strategy of playing on empathy certainly helps. That's why in this article we have prepared some advertisements that have become our favorites this year.
There are a few brands whose adverts stand out from the rest every year: they are the Christmas adverts for John Lewis, Coca-Cola and Disney.
John Lewis ads are known around the world as the ones that evoke the most emotions. Of course, there is always a camp of vocal critics, but it is the audience that always judges the most popular with their criticism. The Christmas ad 2022 has the unexpected a reversal, which is sure to make you cry, but we won't give away the details — watch it below.
Disney commercial entitled 'The Gift' is the third part of the 'From Our Family To Yours' series, launched in 2020 in support of the Make-a-Wish organization. The story follows a united family and its new reality when a new member enters the family. Disney name ad 'gift' it really perfectly describes the feelings of everyone in the house and the happiness that a new baby brings to the family.
In addition to Disney, McDonald's, LEGO, Asda, Sainsbury's, Marks&Spencer, TkMaxx and Coca Cola have so far released their Christmas ads.
