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The color of 2023 is raspberry red – Viva Magenta

Photo: Zara

If you are a fan of red and pink shades, you will be delighted by the optimistic shades that are predicted to be hits in 2023. At the end of each year, the well-known color manufacturer Pantone announces the next year's color, which is chosen by experts by trying to combine current events in the world of fashion, pop culture and politics. After yellow and gray, which were declared the colors of 2021, and the seductive purple, which reigned in 2022, comes a gentle, feminine shade that evokes prosperity.

It is Pantone rich red-purple hue Viva declared Magenta the color of the year, and this decision was also supported by the legendary American paint manufacturer Benjamin Moore.

Benjamin Moore, who introduced the first to the world in the early 1980s computerized color mixing system, for 2023, proposed a slightly gentler but extremely charming color in which red and pink intertwine, called Raspberry Red.

A feminine shade Raspberry Blush and Viva Magenta they continue the Barbie pink trend, but in a much more sophisticated version. The palette of the most desirable shades includes delicate red and pink shades, the color of raspberry, coral and tomato, which look feminine.

These strong, open colors are evocative happiness in love, peace in the family and well-being that we all want after turbulent years.

How to wear color in 2023?

Viva Magenta and Raspberry Red are easy to combine, although at first glance they don't give that impression. These shades go well with soft pink, white and beige colors and with gray and dark blue. You can wear them with denim and richly textured materials like tweed.

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