If you thought you were going to spend Valentine's Day this year with a box of pralines and a "surprise bouquet," you're wrong. The bar is set high, the color of the season is red, and the inspiration comes straight from Hailey Bieber's drawer.
Valentine's It's that special time of year when the line between the ultimate romantic gesture and a panic purchase at the gas station becomes dangerously thin. Let's face it: no one really wants a teddy bear that will collect dust or a bar of chocolate that you'll end up eating yourself. When it comes to gifts that make an impression, the conversation inevitably turns to a classic that never disappoints—seductiveness wrapped in tissue paper. For decades, Victoria's Secret hasn't just sold lingerie; it's sold fantasy, confidence, and that feeling of feeling like a million bucks in your own skin (even if you're really just waiting for a pizza delivery).
2026 brings a shift. Forget over-the-top and kitsch; this year's gift-giving guidelines call for a return to minimalism, bold moves, and nostalgia. The search for the perfect gift for your significant other (or for yourself, because self-love isn't just an Instagram phrase) starts and ends with the color red and iconic aesthetics this year. And if you need proof that classic glamour is back in style, whether you're single or in a relationship, Victoria's Secret has just given us the best visual guide of the season.
A Lesson in Seduction: Hailey Bieber and the Art of Sitting in a Drawer
If there's anyone who knows how to stop phone surfing, it's him. Hailey BieberAt 29 years old, he is in the latest campaign A Very VS Valentine became the face of the 2026 Valentine's Day collection, giving us all a lesson in the "cool girl" aesthetic.
We've all seen that video before—Hailey in front of the mirror, wearing a minimalist red look that's effortless yet deadly effective. But the real internet moment came in the photo of Hailey sitting in a large dresser drawer, painting her toenails. No, this isn't a nod to the lack of living space in 2026, but a genius homage to Gisele Bündchen and her 2001 campaign. It's the kind of nostalgia we love—fashionable, sexy, and just the right amount of ironic.
Editor's Tip: If you're planning to recreate this pose at home as a surprise for your partner, be sure to check the load-bearing capacity of your drawers beforehand. A broken dresser is not exactly an aphrodisiac.
Gift Guide: What to Actually Buy?
The campaign, creatively conceived by fashion designer Adam Selman (a man who understands that lingerie should be fun, not just functional), offers clear guidelines. Hailey is joined by models Isabeli Fontana, Maty Fall Diba and Alexis Carrington, proving that glamour suits everyone.
What to buy for Valentine's Day 2026
Let's face it, lingerie shopping is a minefield. Buy the wrong size and there's a silent mass; buy the wrong style and the gift ends up stuck at the bottom of the drawer. So we've scoured the Valentine's Day 2026 collection to pick out what actually works—whether you're shopping for a longtime partner, a new love, or (most importantly) yourself.
Here's a list you can't go wrong with:
1. Red Minimalism (AKA “Hailey Effect”)
Forget the over-the-top ruffles and kitschy bows that remind you of Christmas presents. This year, the rule is “less is more.” Look for unpadded bras and high-rise briefs in that specific, dangerous red. This is lingerie that doesn’t scream for attention, but quietly demands it. It’s a gift that says, “I noticed you and I know you don’t need accessories to look dreamy.”
2. Silk Pajamas: For a reality that's more beautiful than Instagram
Let's be brutally honest—sometimes the sexiest thing in the world is canceling your dinner reservation at 8 p.m. and ordering sushi. But that doesn't mean you have to wear an old T-shirt from high school. Luxurious satin pajamas (long or short) are the ultimate status symbol in 2026. It's a gift that says, "I appreciate your rest, your comfort, and the fact that you look like a movie star even during a binge-watching binge."
3. Fragrance like invisible underwear: Very Sexy Euphoric & Blush
If you're unsure about your size (and please don't guess), fragrance is a safe but intimate choice.
Very Sexy Euphoric: This is not a scent for work. This is a rich, heady fragrance that enters a room five seconds before you do. If confidence had a scent, this is what it would smell like.
Very Sexy Blush Eau de Parfum: A slightly more playful, floral choice, with a dangerous undertone. Ideal for the woman who wants to leave a mark wherever she goes, but doesn't try too hard.
4. Corset Top: From the Bedroom to the Street
The best buy is the one that's versatile. The corsets and bodysuits in the new collection are designed to look just as good between the sheets as they do with your favorite vintage jeans and an oversized jacket. This is a piece for the modern "it-girl" who understands that the line between lingerie and outerwear is blurring in 2026.
5. Kimono: For dramatic bathroom entrances
Nothing says “mistress of her castle” like a short, silky kimono. It’s the perfect addition to your lingerie collection, but it’s also a practical piece for your morning coffee (or champagne, we don’t judge). Choose black for classic elegance or red for a 90s music video vibe.
Valentine's Day 2026 with Hailey Bieber and the Victoria's Secret team reminds us that fashion is not just a commodity, it's a feeling. Adam Selman has wrapped the brand's heritage in a modern, fashion-forward package that's ready for you to unwrap.
May your Valentine's Day be filled with red lace, scented mists, and maybe—if you're brave enough—some nail polish in the drawer. Just make sure the gift comes from the heart (and from a bill you hide from your partner).
