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Photo: Kiko Milano

The most fashionable lipsticks for fall 2025: matte elegance or shine with character? Discover the luxury of colors that will dominate this season

In the fall of 2025, makeup will not only be the finishing touch, but also the main fashion weapon. If summer days dictated lightness and a natural look, lipsticks for fall 2025 will reflect boldness, elegance and a touch of drama. This is a season where lips become a canvas for luxurious colors - from deep wine reds to warm chocolate tones and even surprising nude shades that will emphasize natural beauty. Fashion houses and makeup artists are already predicting that choosing the right lipstick will be the one that will take your look from everyday to unforgettable elegance.

But this fall won't just be a repeat of classic color stories. Lipsticks for autumn 2025 bring a luxurious play of textures – from shiny vinyl effects that attract every eye, to sophisticated matte shades that remain an indispensable constant. The trend will be in combining contrasts: delicate eye makeup paired with expressive lips or vice versa. The focus is therefore on the expression of individuality, where each lipstick will carry its own character – just like every woman who chooses it.

Fall 2025 lipsticks are upon you!

If lips had their own seasonal wardrobe, fall 2025 would include soft matte textures, a gloss that knows how to think, and a nude palette that finally understands the concept of diversity. Beauty is returning to the classics – with a modern twist: less effort, more intelligent formulas. Lipstick is no longer a mask, but an extension of personality.

The new era of matte: elegant, silky and – finally – humane

Matte lipstick used to mean rebellion. Against glitter, against norms, against humidity. Today, it's the texture of a grown woman who knows how to walk in heels, but only wears them if they're really comfortable.

In the fall, matte doesn't crack, scream, or beg for balm every five minutes. Instead, it glides across the lips like a silk scarf in a Parisian breeze. The pigment remains rich but restrained. It doesn't need spotlights because it creates them itself.

We're mostly wearing sophisticated tones of red that don't apologize for their presence, neutral mauves, and cool, deep purples that are more dramatic than the closing of a fashion show in Florence.

 

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The glow is back – but with a PhD in dermatology

If the glitters of previous decades acted like candy with no nutritional value, then today's glitters are a full-fledged Michelin-starred meal.

Gloss 2025 is textured like a balm, long-lasting like a good debate, and smart enough to stay exactly where you apply it - no migration, no sticking, no tragedies in the wind.

The color story? Warm caramel shades, glassy reds, and deep mauves with metallic undertones – all like liquid lip jewelry.
Glitter is no longer an accessory – it's the main story. And if you apply it only to the center of your lips for an optical "plump"? That's bordering on art.

 

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Brown is the new red. And it's not the first time.

Every time fashion turns to the '90s, brown lipstick ascends the beauty throne again – and this season is no exception.
But these aren't the dry, dusty browns that required a whole god of moisturizers and a little prayer. The brown of 2025 is rich, buttery, precisely calibrated between espresso, chestnut, and brick.

These are shades that smell of books, rustling leaves, and woody perfumes. A brown lip says, “I know the difference between Cabernet and Syrah—but I’m drinking tea today.”

Combine it with minimal make-up, flawless skin and a trench coat – and you're on the border between the gallery and the street.

Naked beauty, which is finally no longer synonymous with “one-size-fits-all”

Neutral lips have long been disguised as subtlety, but in reality, they've often been a boring choice lacking in color intelligence. This year, that's changing.

Nude is no longer just “nude” – it is now a diverse family of tones: peachy pink, cool taupe, creamy beige with just the right pink or pinkish-brown undertones that don't blend with the skin, but subtly challenge it.

These are the shades that look like you didn't try them on—but you actually spent 20 minutes finding them. And that's the art of ease that the fashion industry never says enough.

 

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Conclusion: Aesthetics that feel

Fall 2025 beauty speaks the language of feeling. There is no longer room for lipsticks that sacrifice comfort for effect, or glitters that are just scenery without content. Textures become intelligent, formulas empathetic, and colors true.

Lips are no longer just a statement – they are a mood, a personal philosophy, sometimes even a quiet revolution. And this season, indulge in all three.

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From 2004 we research urban trends and inform our community of followers daily about the latest in lifestyle, travel, style and products that inspire with passion. From 2023, we offer content in major global languages.